Michael Satterfield
TGR Staff
Shortly after American Honda Motor Co., Inc. (AHM) first opened for business in 1959, the company purchased a small fleet of Chevy pickups to deliver motorcycles to its fledgling dealers across Southern California. One of these trucks is depicted in an iconic photo circa 1961 in front of AHM’s original office at 4077 Pico Blvd. in Los Angeles. Underscoring their importance during those early days, American Honda restored a truck to authentically match the one in the old photo, helping celebrate the company’s 60th anniversary.
Tapping its U.S. archives and memories of retired Honda associates for details, a 1961 Chevy half-ton pickup was found and carefully renovated, replicating the original paint scheme as used by company salesmen delivering motorcycles to dealers to sell on a consignment basis. These trucks helped American Honda quickly establish a U.S. market foothold, starting in Southern California. By 1965, Honda was the best-selling motorcycle brand in America with a market share of almost 72 percent.
To ready the special truck for its debut at AHM’s 60th-anniversary celebration on June 11, it was given a mild mechanical freshening plus new factory-correct white paint and hand-painted graphics like the originals. Two vintage motorcycles, a Honda 50 and CB160, like those originally carried in the trucks, are placed in the truck bed. The completed package is now on display in the lobby of American Honda’s Torrance, Calif. headquarters.
Plans for public display include the 2019 SEMA Show and other events around the country, as well as classic vehicle gatherings around Southern California. Ultimately, the truck will make its way to the American Honda Collection Hall in Torrance, where it will be staged in front of a replica of the company’s original Los Angeles office.
In the bed are two important motorcycles from those early days were also procured, helping recreate what the package looked like as salesmen traveled around the state to support their dealers.
A red 1965 Honda 50, known in other parts of the world as the Super Cub, occupies the left side of the truck bed. The first big success among the Honda motorcycles sold in the U.S., the “Nifty Thrifty Honda 50” as it was advertised, put Honda on the map in America in the early 1960s and around the world for that matter.
Easy to ride for almost anyone, the Honda 50 became a surprise hit immortalized in the “You meet the nicest people on a Honda” marketing campaign. This 1965 model runs and rides perfectly and is ready for another 60 years of enjoyment.
