Michael Satterfield
Founded in 2003 by three brothers, Sherod, Bryan, and Rayshaun Williams, Never Expected Wheels (NEW Wheels), manufactures Bespoke Luxury one, two, and three-piece wheels. Taking customization to the next level customers can select their wheel, colors, finishes, and more direct from the factory. “We specialize in luxury cars and SUV’s we give customers the ability to build a wheel as unique as they are,” said Rayshaun Williams.
The company has caught the eye of many in the automotive aftermarket and was featured in the Dupont Registry, Rimshot, Rides, OnWheels, and on countless show cars. NEW wheels are also featured on the official Hyundai Genesis factory show car seen at events around the United States.
But NEW wheels is not just about the bling, they have some innovative products in the pipeline that have allowed Sherod to put his electrical engineering degree to good use. Rayshaun told us about a new energy-producing wheel currently in development. “Currently we are working on a Green Wheel that will help produce energy and be used on hybrids, electric cars, and conventional vehicles, we have partnered with the department of energy and should have more news on these in early 2010, I really can’t say much now, but it will be game-changing.” We can’t wait to see what this talented trio of brothers comes out with next!
