Michael SatterfieldThe Windup Watch Fair Dallas is one of those watch events anyone can attend; the Fair, which has previously only been held in New York, San Franciso, and Chicago, made a big splash with its first event in the Lone Star State. Renowned for its engaging and accessible approach to horology, Windup Watch Fair celebrated its 10th anniversary by expanding and offering its first event in Texas. Held on March 15 and 16, 2025, at the historic Hickory Street Annex in Dallas, this event marked a significant milestone in the fair’s history. As always, you can’t go to a watch event and not find a cool vehicle or two, a classic Land Rover Defender was parked out front, owned by Mike Pearson, Brand Director for Christopher Ward.
Windup Watch Fair Dallas: A Historic Venue
The choice of Hickory Street Annex as the venue added a unique charm to the fair. Originally constructed in 1921 as a distribution center for Gulf Oil Company, the two-level space boasts classic industrial architecture with modern updates. Its spacious, light-filled interior provided an ideal backdrop for the vibrant displays of over 40 watch brands. As a Gulf Oil fan, and since our apparel company is a licensee, it is by far one of my favorite compounds in Dallas.
Building The Watch Community In Texas
As Windup Watch Fair Dallas opened on Saturday, attendees were greeted by crowds of watch fans. Lines stretched out into the parking area, highlighting the anticipation and enthusiasm of the watch community in Texas, something we have seen with our event Wheels | Watches | Whiskey™. Collectors, enthusiasts, and curious newcomers alike gathered, eager to explore the diverse array of timepieces on display.
Beyond the watch displays, the fair offered a variety of engaging activities. Attendees had the opportunity to sample drinks by Bruichladdich Distillery, talk with watch designers and brand founders, and shop show specials.
A Decade of Windup Watch Fair
Founded in 2015, the Windup Watch Fair has become a premier event for watch enthusiasts. Its mission to create an inclusive, approachable environment has resonated with a broad audience, making it a cornerstone in the watch community. The Dallas fair not only celebrated its 10th anniversary but also underscored its commitment to expanding and connecting with new audiences.
The success of Windup Watch Fair Dallas sets a promising precedent for future events. As the Windup Watch Fair continues to grow and evolve, it remains dedicated to celebrating the art of watchmaking and fostering connections within the community. Enthusiasts can look forward to upcoming fairs in San Francisco, Chicago, and New York City, each promising unique experiences and opportunities to engage with the world of horology.
The Brands That Made It Happen
One of the highlights of Windup Watch Fair Dallas was the diverse range of watch brands in attendance. From heritage brands to boutique microbrands, there was something for every style and budget.
Lead Sponsors & Major Brands at Windup Watch Fair Dallas
- Christopher Ward – British-Swiss watchmakers known for precision craftsmanship and value-packed automatic watches.
- Oris – The legendary independent Swiss brand, famous for its Big Crown, Diver’s Sixty-Five, and Aquis collections.
- Zodiac – A heritage brand with deep roots in dive watches, bringing bold designs and vibrant colors.
Premiere & Key Brands
- Bulova – A household name in horology, showcasing Accutron and their classic Lunar Pilot chronographs.
- Fossil – The Dallas-based company represented Texas at its finest, with stylish and affordable watches.
- Accutron – Makers of the first electronic watches, now producing cutting-edge electrostatic energy timepieces.
Microbrands & Independents That Stood Out
- Dufrane – An Austin-based brand bringing Texas spirit to watchmaking with its vintage-inspired designs.
- Vortic – A one-of-a-kind company that converts antique pocket watches into modern wristwatches.
- Alpina – A Swiss heritage brand, showcasing robust and adventure-ready timepieces.
- anOrdain – Known for their handcrafted enamel dials, these Scottish watches are true works of art.
- Baltic – A French microbrand blending modern mechanics with vintage aesthetics.
- Brew Watch Co – A cult favorite, inspired by espresso machines and coffee culture.
- Autodromo – A brand that fuses watchmaking with motorsports, delivering sleek, racing-inspired designs.
- Astor+Banks – An independent American watch company crafting robust, stylish, and functional timepieces.
- Lorier – A fast-rising brand making accessible, vintage-style watches with automatic movements.
- Studio Underd0g – a British microbrand that has garnered attention for its playful and unconventional approach to watch design.
This was just a fraction of the incredible lineup. From diving watches to field watches, GMTs to moon phase complications, Windup Dallas had it all.
While it was so busy that you couldn’t really move in the space, the inaugural Windup Watch Fair in Dallas was a resounding success. It brought together a diverse community to celebrate the art and passion of watchmaking. The event honored a decade of the fair’s history and set the stage for future gatherings, continuing to inspire and connect watch enthusiasts across the nation.
Lead Image Courtesy of WindUp Watch Fair
