Shelby Helmet Collection By Hax Brings Racing Heritage To The Track

A Snell, FIA, and DOT certified Shelby Helmet? Yes Please!

Hax Helmets and Carroll Shelby Licensing, Inc. have teamed up to deliver a capsule collection of racing helmets, each one bearing the unmistakable DNA of Shelby American and its celebrated 60th-anniversary triumph in the FIA Sports Car World Championship.

“Shelby American’s incredible reputation is based on their racing prowess and commitment to cutting edge technology that gains a competitive advantage,” said Aurelio Mesa, General Manager of Hax Helmets. “Their company continues to depend on the most advanced designs and materials for their current line of street performance cars and trucks. Our helmets are created with the same philosophy to be a perfect complement for any track enthusiast.”

Shelby Helmet Collection By Hax: Heritage First

Back in 1965, Shelby American claimed the title in the FIA sports-car ranks, a feat still singular among U.S. automakers. That achievement isn’t just a footnote; it’s foundational to the man and the company that still bears his name. With that 60-year milestone in mind, this helmet line doesn’t merely borrow the iconic Cobra badge, it amplifies a legacy.

“Shelby American is still the only American automaker to win the FIA Sports Car Racing Championship,” said M. Neil Cummings, Esq., Co-CEO of Carroll Shelby International and CEO of Carroll Shelby Licensing. “We’re celebrating that amazing accomplishment with this line of incredible helmets designed to keep Shelby fans worldwide protected on the track. Every Shelby owner and collector should consider adding one of these to their kit.”

Performance Meets Prestige

Hax Helmets, better known perhaps for their two-wheeled offerings, have applied the same engineering rigor to this auto-racing series. Each full-face Shelby helmet carries Snell, FIA, and DOT certifications, which are critical when channeling serious track ambitions rather than weekend photo-op status. The shell is made of premium carbon fiber, the same material found in the Shelby Super Snake-R, offering dramatic strength-to-weight benefits while reinforcing that connection between car and headgear.

Ventilation, sound suppression, hypoallergenic liner, HANS device anchor readiness, UV-treated visor systems (up to ~98% UV rejection), these helmets aren’t just looking good, they’re engineered for purpose and prepared for the demands of serious driving.

Shelby Helmet by Hax: Style That Speaks

Four colorways anchor the Shelby helmet collection: Shelby Blue, Race Red, Super Snake Silver, and Tall Texan Black, each adorned with racing-stripe motifs and the iconic Cobra-side motif. The MSRP begins at $1,500, and for those who want the full matching ensemble, there’s a Shelby helmet bag available. Indeed, style matters here. Because you’re not just protecting your head, you’re wearing your allegiance to a racing breed.

In an age when so many “racing-inspired” accessories are little more than vinyl decals and marketing hype, this Shelby×Hax partnership gets it right. It respects the past, it ups the performance ante, and it dresses the legacy in carbon-fiber armor with real standards behind it. If you own a Cobra, a GT350, or simply respect the lineage of Shelby on track, this helmet is more than a gear purchase. It’s a moment of connection to what racing meant and still means.

Pre-orders for the initial run of 500 units begin globally; deliveries are expected early January 2026. If you were looking for a helmet that aligns with heritage, performance, and understated swagger, you now know where to look.