Michael SatterfieldEach year in Las Vegas, the firearms industry hosts its largest trade show in the USA, SHOT Show, a week that starts off at the range where journalists and shooting sports celebrities can test the latest and greatest from the leading firearms manufacturers in the world. But while the guns might be the draw, the show is also where the industry highlights all of its new products, from tactical spears (yeah, that’s a real thing) to fully armored vehicles, many of which are available to the general public. From light weapons platforms to armored personal carriers here are all the coolest rides from SHOT Show 2023.
Several companies, including Polaris, Tomcar, Can-Am, and many others, had various military-spec UTVs on display. Some were outfitted for search and rescue, and others, like this one above, were designed for special forces rapid assault teams. Tomcar was a new manufacturer who I had only seen at the SHOT Show.
NASCAR Building Military Equipment? You’ll find it at the SHOT Show.
I bet you didn’t know that Hendrick Motorsports has a military division that has been developing all kinds of unique tools for first responders, including this electric cart called the STEED which stands for Silent Tactica Energy Enhanced Dismount, that is designed to increase mobility for infantry units. Not only can it be used to help move equipment or extract wounded, but it can also be set up as a weapons platform.
Plan B Trucks of Utah will sell you a street-legal Armored personnel carrier (ACP) that can seat up to eight and is resistant to roadside bombs. Plus, since it is based on a Ford platform, you can service it at your local dealer. The roof-mounted armored machine gun turret is optional, but the 50-caliber machine gun is not included, but there will be someone at SHOT Show that can get your equipped if needed.
When most people hear the name Swarovski they think of the world-famous crystal figurines, but the brand has a long tradition of outdoor optics under the Swarovski Optik line and for their display, they had this nicely customized Land Rover Defender.
The Ford Ranger isn’t known for packing a punch, but this is SHOT Show, if you ever wanted an anti-aircraft weapons system mounted in the back of your light pickup truck, more than one company at SHOT Show can help you make that dream come true. Just make sure its legal in your neck of the woods.
At the 2025 SHOT Show, one of the standout attractions was the 1969 Ford Mustang, famously featured in the John Wick films. Though showing its age and bearing the scars of its on-screen exploits, the iconic muscle car was a magnet for attendees, who lined up to snap photos while sitting in the driver’s seat of this cinematic legend.
Another electric off-road option was the LyteHorse which is a cross between a traditional ATV and a Segway, the rider stands up and can go around 40 miles, however, the company has trailers that not only offer additional utility but also carry batteries for extended range.
Several companies showcased standard Humvees at the event, each boasting their rugged utility and military-inspired styling. However, one particular Humvee stood out from the crowd, thanks to the massive mounted gun protruding from the back, giving it an unmistakably bold and intimidating presence. This unique feature transformed the vehicle from a practical off-roader into an imposing powerhouse that instantly captured the attention of enthusiasts and passersby alike. It wasn’t just a Humvee; it was a statement piece, exuding a sense of adventure and raw power that was impossible to ignore.
Another vehicle from Plan B Trucks is also based on the Hummer H1, fitted with a new drivetrain, custom interior, and various levels of armor, the wildest version is called the Ricochet which gets a full armor package, roof-mounted turret, and even armored window shields for the most extreme conditions.
