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Fire Destroys 1929 LA Auto Show

13 years ago
1 min read

March 5, 1929
The Los Angeles Times


Fire Destroys 1929 LA Auto Show
March 3, 1929: An overhead view of the Los Angeles Auto Show before the fire. Scan from original glass negative that has stains showing in sky. Credit: Los Angeles Times Photographic Archive/UCLA



The paper reported the following:
Fire starting from a smoldering cigarette broke out at the Los Angeles Auto Show at 4:10 p.m. yesterday, and a half hour later the $1,250,000 display at the corner of Washington and Hill streets, housed in four huge tents, was a mass of smoking embers, charred wood, blazing rubber, and twisted steel. The loss is covered by a blanket insurance policy, officials of the show stated.
The flames originated, according to investigators, in or near the display of the Monocoupe Company, in the northeast corner of Tent No. 2, just in rear of the offices of the show, and near the restrooms…..
When the fire was discovered it was a small red trickle leaping up the hangings to the top of the tent. The flames soon burned a hole in the canvas and the wind whipped the blaze to a fury and it leaped from tent top to tent top.
Firemen, stationed at the show, made a futile attempt to halt the blaze with the use of the extinguishers scattered about the four tents but found themselves powerless in the first few moments.
Approximately 2500 spectators were in the four tents when the call of fire was sounded, and there appeared to be no stampede to reach the exits….
Light explosions, as gasoline tanks burst on account of the heat, and heavy tires ignited, adding a light hazard to the attempt of the firemen to move some of the cars from the fire.



Fire Destroys 1929 LA Auto Show
March 6, 1929: The Aftermath of the Fire. Credit: Los Angeles Times Photographic Archive/UCLA


Fire Destroys 1929 LA Auto Show
March 5, 1929: Spectators watch the fire at the 1929 Los Angeles Auto Show. Credit: Los Angeles Times Photographic Archive/UCLA


Fire Destroys 1929 LA Auto Show
March 5, 1929: Crowds surround the Los Angeles Auto Show grounds as smoke rises from the remains of tents and vehicles. Credit: Los Angeles Times Photographic Archive/UCLA

Source: The Los Angeles Times

Michael Satterfield

Michael Satterfield, founder of The Gentleman Racer, is a storyteller, adventurer, and automotive expert whose work blends cars, travel, and culture. As a member of The Explorers Club, he brings a spirit of discovery to his work, whether uncovering forgotten racing history or embarking on global expeditions. His site has become a go-to destination for car enthusiasts and style aficionados, known for its compelling storytelling and unique perspective. A Texan with a passion for classic cars and motorsports, Michael is also a hands-on restorer, currently working on a 1960s SCCA-spec Formula Super Vee and other project cars. As the head of the Satterfield Group, he consults on branding and marketing for top automotive and lifestyle brands, bringing his deep industry knowledge to every project.

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