Michael Satterfield
SWAE, a new tuning company out of Montana, has unveiled its first vehicle a carbon fiber widebody McLaren 720S. It is unclear what SWAE stands for as their website is only a landing page with a slogan “We believe everyone would pursue their dreams. This is how we chase ours.” I am assuming that SWAE is some kind of acronym, or perhaps rapper Swae Lee is somehow involved, the buzzword riddled press release doesn’t shed any light on the origin of the name.
It does share that the SWAE 720S, which was unveiled at Prestige Imports in Miami uses cutting-edge science that unlocks the spirit of adventure while testing bleeding-edge capabilities of 3D printing unlocking unattainable experiences at the forefront of automotive innovation. It is a very fancy way of saying they have created a $200,000 body kit and tuning package.
According to an unnamed SWAE team member:
SWAE operates in a space beyond luxury, enhancing each caliber of craftsmanship to create a sum greater than its parts. Our edict compels us to chase dreams at all costs, something we will do with the sharing of breathtaking adventures and automobiles. We aspire for excellence in every moment and believe perfection can never be presumed. Through new experiences and vehicles for innovation, we plan to test the limits of our potential.
The kit is made of twill carbon fiber and the SWAE 720S features an exclusive performance tune to enhance the vehicle’s twin-turbocharged 4.0-liter V-8 that boosts the power to “more than” 900 wheel horsepower. The car also gets custom 10-spoke wheels that include the SWAE logo, custom exhaust with cat delete (Obviously not CARB friendly), and what the SWAE team describes as the first-ever 3D printed titanium wing supports.
According to the mystery company press release you can have all of this for just under $500,000. How many SWAE 720S cars will be built is unclear. There is no information on the company website, SWAE.us, and the press release only promises that there are several other “adventure-oriented vehicles” they will be releasing.
