Michael Satterfield
Knot Standard, the fastest growing menswear company in the Unites States opens a Concept Store in London’s Soho Square neighborhood from May 2nd through May 8th.
The Concept Store represents a significant milestone for Knot Standard, marking the brand’s first physical store expansion into Europe. Knot Standard provides a unique value proposition, combining modern technology with old world craftsmanship through custom suits, shirts, blazers, and luxury casual items.
Inside the Concept Store, customers can create custom garments with the assistance of Knot Standard stylists. Knot Standard carries the finest fabrics from mills including, Loro Piana, Ariston, and Dormeuil. Customers choose the fabric options both physically and digitally, facilitated by the Knot Standard virtual studio imagery, which also operates within the Knot Standard Concept Store in Bloomingdale’s flagship in New York.
This spring, Knot Standard introduced Casual Luxury to the company’s product offering, expanding the opportunity for men to purchase custom garments for all occasions.
