Michael SatterfieldFemale racing driver Aseel Al Hamad celebrated the end of the ban on women drivers with a lap of honor in a Jaguar F-TYPE. Aseel, the first female board member of the Saudi Arabian Motor Federation, had never driven on a track in her home country before. Aseel joined Jaguar in a call for June 24thto be known as World Driving Day – a day when, finally, the whole world can enjoy the thrill of being behind the wheel of a car.
Aseel Al Hamad: Woreld Driving Day
On World Driving Day, Jaguar invites people to share a memory of their best driving moment (image or anecdote) using the #worlddrivingday. Aseel said, “Having loved cars since I was a child, today is highly emotional for me. This is the best driving moment of my life.
Aseel Al Hamad is a true pioneer with a huge passion for motorsports, serving as the first female board member of the Saudi Arabian Motor Federation. She also serves as the Saudi Arabian representative at the Women in Motorsport Commission for the Fédération Internationale de l’Automobile (FIA). Aseel has driven all over the world. She loves fast cars and the thrill of the race track. She holds a degree in interior design engineering from Prince Sultan University and followed additional courses at the University of the Arts in London.
What better way to kick off World Driving Day than a lap of honor in my home country in a Jaguar F-TYPE –the ultimate car to roar around the track. I hope people around the world will share in our joy today by sharing their most memorable driving story using #worlddrivingday.”
By creating World Driving Day, Jaguar urges people to remember this historic day and what it means to women, to Saudi Arabia, and to world progress in general. As part of its ongoing work with over 40 Universities and Academic institutions globally on future mobility solutions, the company will also be partnering with the University in Saudi Arabia to join this global network. The partnership, to be announced later this year, will be a unique exchange to tap into the brightest young minds in Saudi Arabia to shape the company’s future innovations as it moves to ACES (an Autonomous, Connected, Electrified, and Shared future).
Jaguar Land Rover spokesperson, Fiona Pargeter, Customer Experience Director, comments: “It’s easy to forget and take for granted the enjoyment of driving and just what a privilege it is to get behind the wheel of a car. World Driving Day is a commitment from Jaguar to celebrate this key moment annually for both men and women. This year, we’re really excited to collaborate with brilliant students from Saudi Arabia to shape the future of mobility for people around the world.”
