Where Cars Meet Culture
Apr 30, 2026
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Peugeot 308 Dakar

9 years ago
1 min read

A few weeks ago, in September 2016, Peugeot revealed its new racing beast, aiming to retain its Dakar winner’s title. After some testing session, in the hands of the 4 famous drivers/co-drivers, it’s now time to dress up the combat gear!

The winners Stéphane Peterhansel / Jean-Paul Cottret , then Cyril Despres  / David Castera who took the gold at Silk Way Rally this summer, Carlos Sainz / Lucas Cruz 2nd at Morocco Rally and Sébastien Loeb / Daniel Elena are ready.

On the occasion of Dakar 2017 press conference, this Wednesday November 23rd where the race detailed route will be revealed, the Peugeot 3008 DKR will be exposed in its final racing livery, in the colors of partners Total, Red Bull, Sparco and BFGoodrich.

Michael Satterfield

Michael Satterfield, founder of The Gentleman Racer, is a storyteller, adventurer, and automotive expert whose work blends cars, travel, and culture. As a member of The Explorers Club, he brings a spirit of discovery to his work, whether uncovering forgotten racing history or embarking on global expeditions. His site has become a go-to destination for car enthusiasts and style aficionados, known for its compelling storytelling and unique perspective. A Texan with a passion for classic cars and motorsports, Michael is also a hands-on restorer, currently working on a 1960s SCCA-spec Formula Super Vee and other project cars. As the head of the Satterfield Group, he consults on branding and marketing for top automotive and lifestyle brands, bringing his deep industry knowledge to every project.

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