Cadillac F1 Driver Sergio Pérez Named Face Of 2026 Tommy Hilfiger Watch Collection

In Formula 1, timing is everything. A tenth of a second can define a career. A well-timed move can define a legacy. So it feels fitting that as the grid welcomes a new American chapter with Cadillac Formula 1, one of its most seasoned drivers is fronting a collection built around precision and presence.

Tommy Hilfiger has tapped Sergio Pérez, known to fans simply as Checo, as the global face of its Spring Summer 2026 Watch and Jewelry campaign. The timing is sharp. Pérez is preparing to take the wheel for the new Cadillac Formula 1 Team, the first fresh American-backed team to join the Formula 1 grid in nearly a decade.

For a brand rooted in classic American style and a driver stepping into a distinctly American racing narrative, the partnership feels less like a marketing play and more like a cultural alignment.

Tommy Hilfiger Watch: Built for the Paddock

At the center of the new watch collection is the Bank chronograph, a 44mm statement piece that leans into motorsport cues without drifting into costume territory. According to the press materials, the watch features an aluminum pusher guard and tachymeter bezel, allowing the wearer to measure speed at a glance. A Japanese chronograph movement powers the piece, blending accessible reliability with race-inspired aesthetics.

The proportions are unapologetically bold. This is not a dress watch meant to hide beneath a French cuff. It is a paddock watch. Something that looks at home trackside, paired with a tailored jacket and a confident stride through the hospitality suites.

Integrated bracelets and genuine leather strap options round out the offering, giving it versatility from casual weekend wear to what Pérez calls “statement-making looks.”

Sergo Pérez Campaign Features Vintage Cars and Modern Momentum

The campaign imagery places Pérez among vintage cars, a visual nod that will resonate with anyone who believes motorsport is as much about heritage as it is about hybrid power units. The setting underscores Hilfiger’s long-standing affection for racing culture, from 1990s sponsorship liveries to today’s global ambassador strategy.

Pérez himself has spoken about being a fan of the brand since childhood, citing its relaxed and confident style as a natural fit. That sentiment carries weight. Checo has always balanced aggression on track with an easy charisma off it, a combination that translates well in a lifestyle campaign.

A Broader Play in the Watch World

The watch collection is manufactured under license by Movado Group Inc. and distributed globally through Movado’s subsidiaries and international partners. That detail matters. It signals that this is not a vanity capsule drop. It is a coordinated global launch backed by serious infrastructure.

Hilfiger’s retail footprint remains formidable, with global retail sales of approximately 9 billion dollars in 2024 and more than 2,000 retail stores worldwide. In other words, when this campaign launches globally on February 25, 2026, it will not whisper. It will arrive with volume.

Why It Matters

Formula 1 is in the midst of an American renaissance. Three U.S. races. A new American team. A swelling domestic fanbase that now spans from Austin to Miami to Las Vegas. Aligning with Pérez at this moment allows Hilfiger to sit at the intersection of heritage style and modern racing momentum.

For enthusiasts who appreciate both a well-executed overtake and a well-proportioned chronograph, the appeal is clear. Motorsport has always influenced personal style, from Steve McQueen’s Heuer to the rally jackets of the 1970s. The Bank is not trying to be a Swiss haute horlogerie masterpiece. It is trying to capture the energy of a race weekend and put it on your wrist.

And as Checo steps into a new American chapter on the grid, it seems only right that his time is being measured in something equally bold.

Because in racing, as in life, it is not just about how fast you move. It is about how you carry the moment when the clock is running.

Quick Facts

• Brand: Tommy Hilfiger
• Ambassador: Sergio Pérez
• Collection: Spring Summer 2026 Watch and Jewelry
• Featured Model: Bank Chronograph
• Case Size: 44mm
• Movement: Japanese chronograph movement
• Key Design Features: Tachymeter bezel, aluminum pusher guard, integrated bracelet or leather strap options
• Manufacturing Partner: Movado Group Inc.
• Campaign Launch Date: February 25, 2026
• F1 Connection: Pérez prepares to drive for the Cadillac Formula 1 Team

FAQ

Who is Checo Pérez?

Sergio Pérez is a Mexican Formula 1 driver known for his race craft, consistency, and global fan base. For the 2026 season, he is set to compete with the Cadillac Formula 1 Team.

What is the Tommy Hilfiger Bank watch?

The Bank is a 44mm chronograph that anchors the Spring Summer 2026 collection. It features a tachymeter bezel for measuring speed, an aluminum pusher guard, and a Japanese chronograph movement.

When does the Tommy Hilfiger SS26 watch collection launch?

The campaign and collection launch globally on February 25, 2026.

Who manufactures Tommy Hilfiger watches?

Tommy Hilfiger watches are produced under license by Movado Group Inc., which oversees global distribution through its subsidiaries and international partners.

Is the Bank watch directly connected to Formula 1?

While not an official F1 team timepiece, the design draws heavily from motorsport aesthetics and is promoted through Pérez’s role as a Formula 1 driver.

Where can you buy the collection?

The Spring Summer 2026 watch and jewelry collection is available globally through select retailers and on the official Tommy Hilfiger website.