Michael SatterfieldTommy Hilfiger has never been shy about crossing lanes. For four decades, he’s blended American prep with cultural curveballs, from hip-hop collaborations to Formula 1 paddock flair. Now, with the Fall 2025 collection, Hilfiger doubles down on one of fashion’s most enduring love affairs: motorsport. Dubbed The Hilfiger Racing Club, this season is less about blending in and more about revving the engines of classic American prep.
Launched worldwide on August 26, the campaign arrives with the full spectacle you’d expect from the brand. Nicholas Hoult, actor, gearhead, and licensed race driver, stands alongside supermodel Claudia Schiffer, the definition of timeless cool. Together, they bring life to a collection that’s as much about heritage as it is about disruption. Photographer Glen Luchford frames them in a cinematic world of racing nostalgia, one where classic glamour rubs shoulders with trackside grit.
A Club Without Rules
The name may conjure images of exclusivity, but The Hilfiger Racing Club isn’t gated. It’s less polo and more pit lane, where tradition wears a new set of tires. “Reimagining prep has been at the heart of my creative vision for 40 years,” Hilfiger explains. “From the beginning, I’ve blended classic American style with vibrant cultural influences, and I’m excited to continue that legacy of gatecrashing tradition.”
That ethos permeates the Fall 2025 lineup. The familiar tropes of East Coast prep, Oxfords, tartans, trench coats, are all present but recast with an attitude that feels more pit crew than prep school. Shirts get layered under rugby tops, ties are loosened to signal a new kind of ease, and pleated skirts collide with crest sweatshirts. It’s a wardrobe that salutes the past while refusing to get stuck in it.
The menswear pieces, from updated barn jackets in water-repellent fabrics to rugged tartan shirts, carry the look of vintage track jackets crossed with Ivy League staples. Womenswear finds its moment in a checked trench made from responsible wool blends, paired with denim and oversized American Icon bags that could handle a weekend road trip as easily as a downtown gallery opening.
The Stars Behind the Wheel
Casting Nicholas Hoult was no accident. Known for roles ranging from The Favourite to Superman, Hoult’s personal passion for racing makes him the ideal ambassador for a campaign rooted in motorsport cool. “Tommy’s take on this collection has the same energy I love about the racetrack,” Hoult says. “There’s tradition, but it’s full of life and a sense of fun. It reflects the classic American prep style he’s known for, timeless and effortlessly cool.”
Claudia Schiffer, a legend of the supermodel era, adds a counterbalance of poise and power. Her presence in the campaign signals that this collection isn’t just for the guys swapping lap times. She channels a type of glamour that feels right at home leaning against a grand prix pit wall or stepping out of a vintage Maserati. “Tommy has an extraordinary talent for creating collections that feel timeless and playful,” she notes. “It’s that joyful spirit of self-expression that he’s encapsulated with this campaign.”
Together, Hoult and Schiffer embody what Hilfiger has always aimed for: the merging of worlds. Old money prep meets new-world rebellion, fashion icons mix with automotive obsessions, and the result is something distinctly Hilfiger.
The Storyline: You’re Invited
This campaign is also the first chapter in a new narrative arc for the brand: You’re Invited, No RSVP Required. The tagline sums up the democratic spirit Hilfiger has cultivated since that bold 1985 Times Square billboard that declared him one of America’s great designers, before he’d even earned the title. The Racing Club continues that tradition of cheeky confidence, proving once again that Hilfiger’s prep is for everyone who wants in.
The strategy isn’t just about clothes. Expect to see activations worldwide, from branded experiences and track-inspired events to creative collaborations that tie fashion back to the adrenaline of racing culture. For a label that has had a handful of Formula 1 and paddock partnerships, the Racing Club feels like a natural progression.
Hilfiger: New York at the Core
Despite the global motorsport gloss, the collection’s design language still comes back to New York. Hilfiger has always mined his home city for inspiration, and Fall 2025 is no exception. The layering of textures, the mix of formal and casual, the play of ease against structure, these are all New York notes recast through the lens of classic prep and racing heritage.
Think about the way an Oxford shirt hangs loose under a rugby, or how a tie is more suggestion than a strict requirement. It’s prep filtered through the daily collision of Manhattan polish and Brooklyn nonchalance. In that sense, the Racing Club isn’t about leaving tradition behind but reinterpreting it for the streets and tracks of today.
More Than a Collection, a Signal
Fashion thrives when it taps into cultural energy, and Hilfiger knows that. Motorsport has become increasingly fashionable, from Netflix’s Drive to Survive to the star-studded Formula 1 grids that double as catwalks. By marrying his preppy DNA with the glamour and speed of racing, Hilfiger positions himself not just in the conversation but steering it.
The Hilfiger Racing Club isn’t literal race gear, but it borrows enough of the visual cues, checks, barn jackets, layering, that enthusiasts will feel at home. For those who couldn’t care less about lap times, it still delivers a wardrobe of versatile, wearable prep staples with a twist. That balance of broad appeal and subcultural nods has always been Hilfiger’s sweet spot.
The Gentleman Racer Perspective
From the vantage point of The Gentleman Racer, the Hilfiger Racing Club is more than a campaign; it’s a recognition of motorsport as a cultural anchor. As someone with a large collection of vintage motorsports-related apparel, the connection has always been apparent. Once prep might have been reserved for campus greens and yacht clubs, Hilfiger’s 2025 version fits in perfectly in pit lane. If you have ever been to an F1 race, you know that fashion goes hand in hand with the pagantry of racing.
Hoult’s background as a trained racer and Schiffer’s timeless elegance create a bridge between two worlds that The Gentleman Racer celebrates daily: heritage style and performance culture. It’s not cosplay; it’s a genuine reflection of how motorsport and fashion have long influenced each other, from the quilted jackets of Mille Miglia drivers to the casual polos of Le Mans paddocks.
Hilfiger may not be tailoring fireproof suits, but he’s channeling the spirit of the sport into something wearable, stylish, and, true to form, slightly rebellious.
Where to Find It
The Fall 2025 Hilfiger Racing Club collection lands in stores and online at tommy.com starting August 26, and will roll out through wholesale partners globally throughout the season. Expect social media to light up with #TommyHilfiger as fans join the conversation, proving once again that prep, when done right, never goes out of style, it just changes lanes.
Photos Courtesy of Tommy Hilfiger
Love the photo shoot super cool!
Tommy has such a cool connection to real racing, would love to have seen more automotive inspiration in the actual collection.
Found this on your instagram and had to come check out more… Tommy is back.
You need to do more style stuff.