TGR StaffThe Aston Martin egg3 collection brings the brand’s legacy of performance, sculpted elegance, and precision engineering into family life. For over a century, Aston Martin has been celebrated for craftsmanship that stops motoring enthusiasts mid-stride, and now that same philosophy is applied to a different kind of journey, the one that begins when new parents leave the hospital with their newborn.
Egg®, the premium stroller brand renowned for its beautifully engineered travel systems, has partnered with Aston Martin to create the egg3 lineup of strollers, carrycots, and accessories. The result is a collection designed to deliver performance, refinement, and unmistakable Aston Martin style to parenthood.
Aston Martin egg3: From Road to Sidewalk
It’s a collaboration that makes sense the moment you see the details. Egg® has long been praised for creating strollers that feel more like finely tuned instruments than simple baby gear. Aston Martin, meanwhile, has always built vehicles that blend speed with sophistication. Together, they’ve engineered a stroller that takes cues from Gaydon’s design studio while still performing the everyday tasks parents demand.
Much like the DBX redefined the SUV for Aston Martin owners with growing families, the egg3 collection is designed to meet parenthood with confidence and style. Suspension, control, and maneuverability are treated with the same respect Aston Martin gives its GT cars, while design touches elevate the stroller into a statement piece of modern luxury.
Design That Speaks Aston Martin
The Aston Martin egg3 doesn’t just wear a badge; it carries the brand’s DNA. The quilting on the seat mirrors the exacting ratios found in the DBX707’s interior. Honeycomb wheels draw direct inspiration from the limited-run Valour and Victor, while the hub details echo the rotary controls of Aston’s latest cabins. Even the leather trim comes from the same suppliers who upholster the marque’s interiors.
The launch lineup includes three distinct finishes. The standout is a deep green accented with racing lime highlights, a nod to Aston Martin’s motorsport heritage. Two additional grey versions lean on herringbone fabrics inspired by classic interiors, one featuring Bitter Chocolate leather and Magneto Bronze trim for an especially rich contrast. Every element, down to the silicone-edged branding, is meticulously crafted to Aston standards.
Aston Martin egg3, A Natural Partnership
Stefano Saporetti, Aston Martin’s Director of Brand Diversification, framed the collaboration as an extension of the brand’s ethos: “The new stroller isn’t just about function. It’s about bringing the Aston Martin experience to every part of family life.”
Andy Crane, founder of BabyStyle, the parent company of egg®, echoed that sentiment. “Parents have often described egg® as the Aston Martin of the stroller world,” he said. “Now it really is.”
Availability
The Aston Martin egg3 collection will debut at the Kind + Jugend Trade Fair in Cologne this September. Global pre-orders will open the same month, and deliveries are expected in Q4 2025.
For Aston Martin, this is more than a side project. It’s a statement: performance, precision, and beauty aren’t reserved for the open road. Sometimes, they’re found on the sidewalk outside your favorite café, pushed by a parent who understands that luxury is a lifestyle, not just a drive.
