Where to Buy Double RL: RRL Retail Locations

As a fashion brand synonymous with classic Americana and rugged sophistication, Double RL, created by the iconic designer Ralph Lauren, has established a global presence with captivating RRL Retail Locations in select cities. Each store reflects the brand’s unique identity while offering a distinct shopping experience. While RRL Retail Locations are few and far between, our team has visited nearly all of them and ranked them by our personal favorites.

RRL Retail Locations:

RRL Paris – 173 Blvd St Germain

Starting our list with an undeniably charming location, the Double RL store on Boulevard Saint-Germain in Paris captures the essence of French elegance intertwined with an American spirit. The boutique’s prime location in the heart of the City of Lights and its refined offerings make it a must-visit destination for fashion enthusiasts seeking a unique blend of European sophistication and American heritage.

RRL London – 1 New Bond St

Next, we venture to the iconic shopping district of London’s New Bond Street, where the Double RL store stands as a testament to the brand’s global appeal. Embracing British refinement and American ruggedness, this location curates an exquisite collection of timeless pieces that resonate with fashion connoisseurs seeking a touch of classic elegance.

RRL New York (Madison Ave) – 867 Madison Ave

In the heart of the Big Apple, the Double RL store on Madison Avenue exemplifies the brand’s heritage and New York City’s fast-paced energy. The boutique’s stylish ambiance and thoughtfully curated selections offer shoppers an opportunity to immerse themselves in the essence of Ralph Lauren’s signature style.

RRL Tokyo – 4.25.15 Jingumae Shibuya-Ku

Venturing to the bustling streets of Tokyo, the Double RL store in Jingumae Shibuya-Ku presents a captivating fusion of American heritage and Japanese sensibilities. The store’s location in one of Tokyo’s trendiest districts makes it an exciting destination for fashion-forward individuals seeking a cross-cultural shopping experience.

RRL Los Angeles – 8150 Melrose Ave

Heading to the West Coast, the Double RL store on Melrose Avenue in Los Angeles embodies the city’s artistic and diverse culture. Surrounded by the vibrant atmosphere of LA, this boutique showcases a curated selection that captures the essence of modern Americana, making it a compelling stop for fashion enthusiasts.

RRL New York (Broadway) – 381 W Broadway

Returning to the bustling streets of New York, the Double RL store on West Broadway offers a unique shopping experience in the vibrant SoHo neighborhood. This location complements the brand’s iconic New York City flagship store, catering to shoppers seeking a more contemporary and artistic ambience.

RRL Brooklyn – 85 N 3rd St

Embracing the trendy and artistic vibes of Brooklyn, the Double RL store on North 3rd Street offers a laid-back shopping experience with a touch of urban charm. This location appeals to shoppers seeking a blend of casual elegance and modern aesthetics.

RRL Nashville – 1200 Villa Pl Suite 401

In the heart of Nashville’s vibrant music scene, the Double RL store on Villa Place stands as a hidden gem for fashion enthusiasts in search of Americana style in a dynamic city. The boutique offers a curated collection that resonates with the city’s unique cultural heritage.

RRL East Hampton – 57 Main Street

Nestled in the serene beauty of the Hamptons, the Double RL store on Main Street in East Hampton exudes coastal charm and laid-back luxury. This location perfectly complements the region’s exclusive vacation atmosphere, offering shoppers a curated selection inspired by the coastal lifestyle.

RRL Malibu – 3835 Cross Creek Rd

Tucked away in what looks like an old service station in the picturesque coastal town of Malibu, where the Double RL store on Cross Creek Road reflects a fusion of sophistication and beachside charm. With its captivating coastal-inspired designs, this boutique offers a delightful shopping experience amidst the serene beauty of Malibu.

RRL Atlanta – 1170 Howell Mill Road Suite P12A

The latest addition to the Double RL empire, opening in May of 2023, is located in the Westside Provisions development. The store is located in what was once the White Provision Co. building, constructed in 1910 and originally used as a meat packing facility. Next time we are in Atlanta we will have to stop in and see it in person.

Visiting RRL Retail Locations

Unlike some luxury retailers, no appointment is needed to walk into a RRL store, but you might want to dress in your finest workwear if you expect to be taken seriously. From the charm of Paris to the vibrant streets of Tokyo and the allure of New York City, Double RL’s global presence encompasses a diverse range of locations, each offering a unique shopping experience. As we’ve ranked the most interesting Double RL locations, add them to your list to explore, immersing yourself in the timeless Americana and rugged elegance that Ralph Lauren’s brand has become synonymous with. Just be sure to bring your credit card. If you can’t make it in person, you can always shop at ralphlauren.com, but the RRL stores always have one-of-a-kind items you won’t find on the website.

Quick Facts: RRL Retail Locations

• Feature topic: RRL retail locations
• Brand focus: RRL (Double RL), Ralph Lauren’s heritage-inspired line
• Brand inspiration: Classic American workwear, western styles, and vintage Americana
• Retail experience: Immersive, museum-like store environments
• Product categories: Handcrafted denim, flannels, waxed jackets, leather outerwear, vintage-style shirting, canvas goods, boots, and accessories
• Design philosophy: Authentic materials, rugged construction, and historical accuracy
• Store footprint: Limited number of physical retail locations in key cities
• Global availability: Offered in select international Ralph Lauren boutiques
• In-store appeal: Curated collections and occasional location-specific pieces
• Audience: Customers interested in heritage style, craftsmanship, and Americana

FAQ

What is RRL?
RRL, also known as Double RL, is Ralph Lauren’s heritage-focused sub-brand centered on classic American workwear, vintage styling, and premium craftsmanship.

Where can you buy RRL in person?
RRL is available in select Ralph Lauren flagship stores and dedicated RRL retail locations in key cities.

What kind of clothing does RRL make?
The brand produces denim, flannel shirts, waxed and leather jackets, vintage-inspired shirting, canvas garments, boots, and accessories.

What makes RRL Retail Locations unique?
RRL stores are designed to feel like historical exhibits, using rustic materials and vintage décor to reflect the brand’s Americana roots.

Is RRL available outside the United States?
Yes. While most locations are in the U.S., RRL is also carried in select international Ralph Lauren stores.

Does RRL offer limited or exclusive items?
Many RRL Retail locations feature curated selections and occasional exclusive or limited-edition pieces.

Who is the RRL customer?
RRL appeals to customers who value craftsmanship, heritage design, and timeless American style over fast fashion.

In-store Photos Courtesy of Ralph Lauren