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Jan 12, 2025
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Henry Repeating Arms Sponsoring Kevin Harvick at Road America

4 years ago
1 min read

Henry Repeating Arms Sponsoring Kevin Harvick at Road America

TGR Staff – 06/30/2021

Henry Repeating Arms is announcing primary sponsorship of Kevin Harvick’s entry for the Henry 180 NASCAR Xfinity Series race at Road America (Wi.) on July 3 with the #99 B.J. McLeod Motorsports Henry Repeating Arms Ford Mustang.

The partnership marks Henry Repeating Arms’ 5th primary sponsorship of a NASCAR Xfinity Series car. Additionally, its return to Road America marks the 2nd consecutive year as the race’s title sponsor. Kevin Harvick with 47 Xfinity Series career wins to his name, finished 4th at his first Xfinity Series outing this year at Circuit of the Americas (Tx.).

Henry Repeating Arms operates a 135,000+ square foot facility in Rice Lake, Wisconsin, manufacturing rifles and shotguns a few hours west of Road America. Over 150 Henry employees and their families are attending the race in addition to Henry ambassador and UFC fighter Donald “Cowboy” Cerrone. Henry Repeating Arms also invited 180 active-duty members or veterans of the U.S. military to attend free of charge.

Fans attending the race will have the opportunity to win one of two custom Henry 180 Edition rifles in a giveaway at Henry’s fan experience display trailer. The prize rifles are identical to those presented at victory lane to the pole qualifying winner and the race winner.

“We are counting down the days until we can get out to Road America for what is going to be a huge, patriotic weekend. You can’t go wrong with the mix of guns, gears, and fireworks right in our backyard at one of the most beautiful motorsports venues in the country,” says Anthony Imperato, President, and Owner of Henry Repeating Arms. Imperato continues, “We are big Harvick fans, so to have him behind the wheel is exciting for us. Being first through the checkered flag in the Henry car at the Henry 180 would be the cherry on top. No pressure, Kevin.”

The Henry 180 NASCAR Xfinity Series race will be televised live at 2:30 PM ET on NBC, Saturday, July 3.

Michael Satterfield

Michael Satterfield is the founder of The Gentleman Racer, a leading automotive lifestyle site blending cars, travel, and culture. Known for its compelling storytelling and unique perspective, the site has become a go-to destination for car enthusiasts and style aficionados.

A Texan with a passion for classic cars and motorsports, Michael is also a hands-on restorer, currently working on a 1960s SCCA-spec Formula Super Vee and other project cars. As the head of the Satterfield Group, he consults on branding and marketing for top automotive and lifestyle brands, bringing his deep industry knowledge to every project.

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