Dodge drops price on Viper

Official Release: Dodge is reconfirming its commitment to the future of the Viper and repositioning the iconic Detroit-built supercar for 2015, giving the snake more horsepower, improved fuel economy and a new starting price $15,000 less than the 2014 model it replaces.

For 2015, the hand-built American exotic now delivers an increased 645 horsepower, gets up to 20 miles per gallon and is offered at a new starting U.S. Manufacturer’s Suggested Retail Price (MSRP) of $84,995 (all prices exclude tax, title, license, destination and gas guzzler tax).

Reaching back into its 100-year history, Dodge is using the formula that successfully launched the original 1992 Dodge Viper, but with even more power, refinement and craftsmanship. Adjusting for inflation, the 2015 model year Viper is priced competitively to the first generation Viper, as calculated by Kelley Blue Book. When Viper was first introduced, the U.S. MSRP was $50,700. Adjusted for inflation — that equates to $86,130 in today’s dollars.

“The Gen 1 Viper had 400 horsepower. It didn’t have air conditioning, anti-lock brakes, traction control or stability control. It didn’t even have real windows. It was the purest, rawest and most visceral American performance car of its time,” said Tim Kuniskis, President and CEO — Dodge and SRT Brands. “The Gen 5 Viper maintains the purity of the original car, with its seductive design, perfect weight balance and all-aluminum V10 with an additional 245 horsepower. But the rawness has been tamed with state-of-the-art five-mode ESC, two-mode suspension, ABS, traction control, launch control and a lightweight structure comprised of carbon fiber, magnesium and aluminum. Despite the Gen 5’s massive leap forward in technology and performance, we’re pulling its starting price back to the equivalent of the original Gen 1 car.” Dodge is repositioning every Viper model with a lower starting price.

In addition to the new starting price, all existing Gen 5 Viper owners will get a certificate worth $15,000 that can be redeemed toward the purchase of a new Dodge Viper. This $15,000 certificate is in addition to the $15,000 price reduction.

Effective immediately, all existing 2014 model year Vipers in dealer inventory will also be re-invoiced and receive a new Monroney label that highlights the $15,000 price reduction.

Dodge is also expanding Viper sales beyond the current SRT network of dealers. More than 2,300 Dodge dealers will be able to sell the 2015 Dodge Viper.

“We have a saying at Dodge: ‘If you know… you know,’ and if you know Viper, you know this is big news,” Kuniskis added, “and if you don’t know Viper, it’s time to check it out and see what makes owning and driving the iconic Viper so much more unique, exclusive and interesting than any other American performance vehicle.”

For more visit www.dodge.com

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