First look inside the new Petersen Auto Museum

by Michael Satterfield
@TheGentRacer

The Petersen Automotive Museum will be shutting down in October so that the entire facility can be reimagined into a new space that celebrates the automotive culture of California and beyond. Currently the building which was originally the Seibu department store building will be getting a new look and exhibits will focus on Hollywood’s connection to the car industry, technology, the automotive industry and the art of the automobile.

The new space will also house a satellite design studio for the Art Center College of Design (“the world’s leading transportation design school”!). Work is scheduled to start after the museum’s annual gala on October 18.

Source: The Petersen Museum

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Michael Satterfield

Michael Satterfield is the founder of The Gentleman Racer, a leading automotive lifestyle site blending cars, travel, and culture. Known for its compelling storytelling and unique perspective, the site has become a go-to destination for car enthusiasts and style aficionados.

A Texan with a passion for classic cars and motorsports, Michael is also a hands-on restorer, currently working on a 1960s SCCA-spec Formula Super Vee and other project cars. As the head of the Satterfield Group, he consults on branding and marketing for top automotive and lifestyle brands, bringing his deep industry knowledge to every project.