Ferrari by Logic 3

Ferrari has licensed just about everything under the sun, from plastic baby walkers to high end electronics. The latest technological licensee is Logic3 who has unveiled a new line of Ferrari headphones and earbuds. Designer headphones seem to be all the rage with every rapper, celebrity, and sports figure launching or endorsing some form of personal music fashion. Check out the images and the full press release below.

 The Scuderia earphones are $166. Cavallino shoppers will pay between $220
and $249 for earphones.. Headphones start at $334
and cap out at $441 in the Scuderia lineup while entry into the
Cavallino headphones is $389 and goes up to $481. Sound performance is
the same as that for the lower-end lineup, so unless you are just going for the exclusivity save the money.

There are also three new docking stations, A
Scuderia-level speaker without Bluetooth is $667 and $835 with the
wireless technology. The Cavallino model gets better performance specs, a
different looking shell and $1,017 price tag.

Cavallino T250

Official Press Release:

Logic3 today announces the availability of its headphones and
earphones within the iconic Ferrari by Logic3 collection of
world-leading audio products.

The extensive range of seven styles of earphones and headphones
celebrate Ferrari’s excellence and flair, both on the road and in
motorsport, by delivering superior audio performance and beautiful
design.

Unveiled to great acclaim at CES 2012, and winner of the iLounge Best
of Show award for product design, Logic3’s exclusive audio
collaboration with Ferrari demonstrates the company’s long-held passion
and desire to produce the very best audio products on the market.

Ashvin Patel, Logic3 CEO, says: “We’re delighted to
launch the first earphones and headphones within the iconic Ferrari by
Logic3 collection, which celebrate the style and technical excellence of
Ferrari. Throughout the design and engineering process, we have worked
meticulously with the Italian brand to ensure the Ferrari by Logic3
collection delivers the excellence that the legendary marque demands. We
also look forward to announcing pricing and availability of our
additional products in the coming weeks.”  

Andrea Perrone, Senior Vice President Brand at Ferrari,
says “Performance and quality underpins everything Ferrari does. We
design and create cars which reflect our customers’ aspirations, those
who strive for, and achieve, the best in life. We have long held a
strong desire to move into the audio market and selected Logic3 as our
partner based on the company’s passion and enthusiasm for audio
excellence. The Ferrari by Logic3 collection encapsulates the passion,
flair and technical excellence that we pride ourselves on at Ferrari and
we cannot wait to share this innovative collection with Ferrari owners,
fans and audio fans alike.”

The Ferrari by Logic3 range is comprised of two distinguished collections:

The Scuderia Ferrari Collection
is inspired by the competition, speed, and technological innovation of
the F1 team. Each product takes its design cues from the sleek racing
Ferrari cars, so recognisable and globally adored. This collection
carries the exclusive Scuderia Ferrari badge, demonstrating a shared
vision of performance, technology, and power.

The Ferrari Cavallino Collection
is influenced by the emotive driving experience of Ferrari’s timeless
GT road cars. Premium textures and materials combined with superior
finishes create unparalleled luxury and beautiful aesthetics. A range
that deservedly features the illustrious ‘Cavallino Rampante’ (Prancing
Horse) marque, defines excellence, finesse, and is truly iconic.

The following headphones and earphones are available from today at www.Ferrari.com and Harrods Department Store, London. The collection will also be available through other leading premium retailers shortly.

Headphones and Earphones:

The Scuderia Ferrari Headphones and Earphones offer sleek design and
high-quality audio, accompanied by superior comfort level in and on the
ears. Mirroring Ferrari’s F1 styling, the whole collection is available
in the following formats:

• The R200 On-Ear Headphones are available in silver or white (£199)
• The P200 Over-Ear Headphones pay tribute to those worn in the F1 pits, are available in red or black (£199)
• The R100  and R100i  Earphones, which feature TFAT and noise isolating technology, are available in black or white (£119)
• The S100 and S100i Earphones, which feature TFAT and noise isolating technology, are available in red or white (£99)

The Ferrari Cavallino Headphones and Earphones deliver a premium
audio experience coupled with sumptuous comfort. With a focus on fine
materials and detail, the collection is available in the following
formats:

• The T250 On-Ear Headphones are available in black or tan (£229)
• The T150  and T150i Earphones, which feature TFAT and noise isolating technology are available in black or tan (£149)
• The G150 and G150i Earphones, which feature TFAT and noise isolating technology are available in black or white (£129)

In the coming weeks Logic3 will also announce the availability and
pricing of its Ferrari by Logic3 active-noise cancelling (ANC)
headphones and speaker docks.

Recognising the need to build this new range of audio equipment from
the ground up, Logic3 has worked with highly respected audio designers
in this specialised field to create a range of unique audio products
that bring Ferrari’s iconic Italian heritage to life.
The Ferrari team has been closely involved with Logic3 throughout the
entire process, ensuring the marque’s characteristic style, design and
personality are captured within every product.

For more information, please visit www.ferrari-by-logic3.com.