TGR StaffIn Bologna this week, the past roars quietly. Among the gleaming machinery and the hum of collectors’ conversations, Automobili Lamborghini’s stand at Auto e Moto d’Epoca isn’t about the latest hybrid hypercar or digital render. Instead, it’s a celebration of legacy, a tribute to the origins of one of Italy’s most storied marques and to the meticulous craft of preservation itself.
This year marks the tenth anniversary of Polo Storico, Lamborghini’s heritage division, and fittingly, the display centers around the car that started it all: the 350 GT, chassis no. 2—the oldest Lamborghini in existence. The car represents the point at which Ferruccio Lamborghini’s dream became reality, the first true production car from Sant’Agata Bolognese.
Auto e Moto d’Epoca
Unveiled at the 1964 Geneva Motor Show, the 350 GT was more than an elegant grand tourer. It was a statement of intent, powered by a 3.5-liter V12 originally designed by Giotto Bizzarrini and refined for production by Paolo Stanzani. Built by Carrozzeria Touring using its lightweight Superleggera construction, it embodied the engineering ambition that would come to define the brand. The car currently on display in Bologna carries another rare detail—a prototype Lamborghini logo in white and black, conceived before the golden bull emblem that would become synonymous with the marque.
Standing beside it is something even rarer: a full-scale, hand-drawn interior layout study dated 1963, the oldest surviving document in the Lamborghini archive. It’s a window into the company’s earliest creative process, a collaboration between Lamborghini’s engineers and Carrozzeria Touring, a testament to the careful design thinking that guided even the brand’s infancy.
A Showcase on Wheels
For Giuliano Cassataro, Head of After Sales at Automobili Lamborghini, the show offers both a reflection and a preview. “Participating in Auto e Moto d’Epoca is the ideal occasion to conclude a year of celebrations dedicated to Polo Storico,” he explains. “We couldn’t tell our story better than by showcasing the car with which it all began, the 350 GT. At the same time, our presence in Bologna allows us to present our future activities, which will see the timeless Miura at the center of new initiatives dedicated to our clients and collectors.”
That future, fittingly, looks back. In 2026, Polo Storico will organize a special Lamborghini Polo Storico Tour in honor of the 60th anniversary of the Miura, the car that redefined what a sports car could be and introduced the concept of the “supercar” itself.
Polo Storico’s mission remains as much about storytelling as restoration. Since its creation in 2014, the department has authenticated, restored, and preserved countless historic Lamborghinis, safeguarding not only the cars but also the drawings, documentation, and production records that chart the brand’s evolution. For many collectors, a Polo Storico certification isn’t just paperwork; it’s provenance.
At BolognaFiere’s Motor Valley hall, Lamborghini’s booth feels almost reverential. Original books, sketches, and factory records sit beside gleaming aluminum and glass. The 350 GT, aging gracefully, its V12 a silent sculpture, anchors the space as a reminder that before Lamborghini built icons like the Miura, Countach, or Aventador, it built something far simpler: credibility.
Ten years on, Polo Storico has ensured that the company’s history is not just archived but alive, ready to be driven, displayed, and celebrated. For Lamborghini, preserving the past has never been about nostalgia; it’s about understanding where the legend began and making sure that story is told, in metal and ink, for generations to come.
Photos Courtesy of Lamborghini
You know all of the exotic cars companies are doing these drives, it would be cool if the non exotic brands did some customer drives like this but maybe not six figure budgets.