Where Cars Meet Culture
Jan 13, 2025
Subscribe Button

10 Years of Mercedes-Benz World

8 years ago
1 min read

TGR Staff

Mercedes-Benz World in Surrey is celebrating its 10th anniversary this weekend. Since the innovative brand center opened its doors in 2006, over three million people have been welcomed through its doors.

The free-to-visit facility at the historic Brooklands race track provides visitors with a fascinating insight into Mercedes-Benz’s 130-year-long history, from the very first automobile in 1886 – the Patent Motorwagen – to the very latest products from Mercedes-Benz, Mercedes-AMG and smart.

On top of this, Mercedes-Benz World offers incredible driving experiences on purpose-built tracks both on and off-road. Over the past decade, some 430,000 customers have enjoyed these – the oldest driver being 106 years old, and the youngest just three. In fact, some 30,000 toddlers have got behind the wheel of Mercedes-Benz Bobby cars as part of the Little Learners experience for three-five-year-olds.

Mercedes-Benz World has also played host to a number of high-profile product launches, including the world premiere of the new Mercedes-AMG GT R this summer. The range-topping sports car was airlifted to Brooklands before landing in front of the world’s media, with Formula One World Champion Lewis Hamilton taking the GT R out on the track.

To celebrate its 10th birthday, Mercedes-Benz World is offering a £20 discount to customers purchasing an AMG driving experience – meaning an hour of one-to-one tuition at the wheel of a powerful Mercedes-AMG model will now cost £180*. To purchase please call 0370 400 4000 and quote ’291006MBW’ (not available online).

Mercedes-Benz World is open from 10 am – 6 pm, seven days a week (with the exception of Christmas Day and Boxing Day).

via Mercedes-Benz UK

Michael Satterfield

Michael Satterfield is the founder of The Gentleman Racer, a leading automotive lifestyle site blending cars, travel, and culture. Known for its compelling storytelling and unique perspective, the site has become a go-to destination for car enthusiasts and style aficionados.

A Texan with a passion for classic cars and motorsports, Michael is also a hands-on restorer, currently working on a 1960s SCCA-spec Formula Super Vee and other project cars. As the head of the Satterfield Group, he consults on branding and marketing for top automotive and lifestyle brands, bringing his deep industry knowledge to every project.

Leave a Reply

Your email address will not be published.

Don't Miss

Why Driving A Paid-Off Car Is The New Status Symbol In 2025

In 2025, the concept of automotive prestige is shifting; during the pandemic,

U-Haul Now Has A Race Car Trailer

We have used a lot of U-Haul trailers over the years, moving