TAG Heuer | Alec Monopoly – The Gentleman Racer

by Michael Satterfield – 01/31/2019

Once again Tag Heuer is teaming up with Alec Monopoly to reinvent through his artwork two of our iconic watches. The TAG Heuer Carrera Calibre Heuer 01 and Formula 1 feature the little banker called Monopi wearing a red bandana over his face and throwing green cash across the dial.

Alec Monopoly is a graffiti artist originally from New York City and a TAG Heuer brand ambassador is best known for his tuxedoed and top-hatted graffiti character of Monopoly Man. His work has found its way into the collections of many celebrities including Philipp Plein, Miley Cyrus, Robin Thicke, Snoop Dogg, Seth Rogen, Adrien Brody, and Iggy Azalea.

TAG Heuer Carrera

Alec Monopoly Special Edition

$6,050

TAG Heuer Formula 1

Alec Monopoly Special Edition

$1,250

Available exclusively in TAG Heuer boutiques and online at TAGHeuer.com.

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Michael Satterfield

Michael Satterfield is the founder of The Gentleman Racer, a leading automotive lifestyle site blending cars, travel, and culture. Known for its compelling storytelling and unique perspective, the site has become a go-to destination for car enthusiasts and style aficionados.

A Texan with a passion for classic cars and motorsports, Michael is also a hands-on restorer, currently working on a 1960s SCCA-spec Formula Super Vee and other project cars. As the head of the Satterfield Group, he consults on branding and marketing for top automotive and lifestyle brands, bringing his deep industry knowledge to every project.