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Opinion: Nissan’s Roadmap To Revival

While they may dutifully report on Nissan’s latest layoffs or the CEO’s recent pay cut, they rarely highlight the more profound issues: the uninspired products, the marketing campaigns that fall flat, and

by Michael Satterfield

5 months ago

The 2023 Nissan Altima SR, An Affordable Sports Sedan

The 2023 Nissan Altima SR makes a bold statement with its “black chrome” accents, giving the sedan a more aggressive and distinctive look. Paired with new 19-inch wheels and a great selection

by Michael Satterfield

1 year ago

First Drive: The Kia Soul Isn’t Just for Hamsters Anymore

The Kia Soul will forever be associated with those catchy hamster commercials from over a decade ago. However, the 2023 Kia Soul proves that the Soul has evolved beyond just being a

by Michael Satterfield

2 years ago

Country Roads with the Manual Z

by Michael Satterfield – 02/21/2023 I was itching for a road trip, and the Texas countryside was calling my name. Earlier in the week Nissan had dropped off their latest Z for

by Michael Satterfield

2 years ago

Brie Larson’s Woke Nissan Ad Falls Flat

by Michael Satterfield – 03/09/2020 There is a popular phrase used to describe advertising that attempts to inject “progressive” social or political messages “get woke go broke” is often a mantra stated on

by Michael Satterfield

5 years ago

Nissan Launches Switch Subscription Service in Texas

by Michael Satterfield Nissan has launched a pilot program in partnership with Central Houston Nissan in Texas. ‘Nissan Switch’ the on-demand subscription service allows drivers to switch cars as often as they

by Michael Satterfield

5 years ago

The Trucks of 2020 Unveiled at Texas Auto Show

by Michael Satterfield The Texas Auto Show at the State Fair of Texas was chosen as the battleground where truck manufacturers unveiled their latest pickups for 2020. From unique styling packages to

by Michael Satterfield

6 years ago

First Drive: Nissan Titan XD Diesel

by Michael Satterfield The truck market has always been dominated by The Big Three, but Japanese companies began making inroads in the US market with compact pick up trucks during the gas

by Michael Satterfield

6 years ago

50 Years of Z

by Michael Satterfield When Nissan pulled the cover off the 50th Anniversary edition of the 370Z, it was met with a mixed reaction from the Z-Car community, many were hoping for an

by Michael Satterfield

6 years ago

Book: Nissan The GTP & Group C Racecars 1984-1993

by Michael Satterfield The late 80s and early 90s was an exciting time in racing, new technology was making cars faster and car brands like Nissan, Mazda, and Honda were making big

by Michael Satterfield

6 years ago