Where Cars Meet Culture
Jan 16, 2025
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Loved Cars Have Names

8 years ago
1 min read

by Michael Satterfield

I have had a lot of cars over the years, from classics to modern sports cars. But only a few have been special enough to warrant giving them a nickname. This last week I spent behind the wheel driving across 9 states in a car I paid just $1,000 for. We nicknamed that car the “Rust-O-Bird” because it was a trusty but rusty old T-Bird.

The “Rust-O-Bird”

Over the years certain cars I’ve owned have been worthy of being named. “The Pig” was a 1954 Ford Crestline that was a cobbled-together, the “Blugeot” was my bright blue Peugeot, and “Tank” was a 67 Ford Galaxie that drove like an old battle tank. Coming up with a name can be personal for many or just something that happens by chance, my classic Mini was just called “Cooper” and my little sister, when she was 6, decided that our blue Ford Escort would be named “Grover”.

“Cooper”

But in case you are having a hard time coming up with a name for your car, the team at Mobil 1™ has created the Nam-u-lator to help create the perfect name for your ride. I took the Nam-u-lator quiz myself for our 1962 Austin Healey project, the name it came up with is “The Broadster” a fitting name for a tiny two-seat sports car that I will be taking mostly on long cruises in the mountains with my friends.

“The Broadseter” prepped to take on a Mexico Road Race

Non-car people won’t get it – they won’t understand why you named your car – but for me, cars have always been a major part of my life. From shaping my career to giving me an outlet, be it behind the wheel or working on a project in the garage, most of my favorite memories include a car. I met my best friends because of cars and we bonded while building and driving them. We give cars names because they mean something to us. Sure they get us where we need to go, but the right car takes us so much further.


Receive a free personalized license plate frame like mine with the purchase of 5 quarts of Mobil 1 at your local AutoZone, Advance Auto Parts, or Pep Boys store.


This is a sponsored conversation written by me on behalf of ExxonMobil. The opinions and text are mine.

Michael Satterfield

Michael Satterfield is the founder of The Gentleman Racer, a leading automotive lifestyle site blending cars, travel, and culture. Known for its compelling storytelling and unique perspective, the site has become a go-to destination for car enthusiasts and style aficionados.

A Texan with a passion for classic cars and motorsports, Michael is also a hands-on restorer, currently working on a 1960s SCCA-spec Formula Super Vee and other project cars. As the head of the Satterfield Group, he consults on branding and marketing for top automotive and lifestyle brands, bringing his deep industry knowledge to every project.

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