Michael Satterfield
Kicking off their first season as Official Bourbon of the Chicago Cubs, Jim Beam® Bourbon is releasing Jim Beam® “Game 7 Batch,” a limited edition expression and commemorative label featuring bourbon that completed its 4 years of barrel maturation the history-making date of the Cubs’ Game 7 World Championship game last fall and set aside for release in the 2017 season.
To celebrate this first-ever release of a unique batch of Jim Beam’s 4-year Kentucky Straight Bourbon, global partner Mila Kunis visited Wrigley Field on Saturday, April 15, to throw out the game’s ceremonial first pitch before surprising bar goers with a preview of the product, which will be available in limited quantities at select Chicagoland retailers starting in June 2017.
With appearances at three of the neighborhood’s most iconic Wrigleyville bars, Kunis gave unsuspecting Cubs fans a sneak peek at the limited edition Jim Beam® “Game 7 Batch” bottle and toasted the crowd to another historic season.
“We’re proud to call the Chicago Cubs part of our growing family, so in celebration of the Cubs’ history-making victory, we wanted to release a history-making bourbon for the occasion,” said Jim Beam’s 7th Generation Master Distiller Fred Noe. “This exclusive Jim Beam® ‘Game 7 Batch’ is our gift to the fans in Chicago from our home in Kentucky.”
“We love to see passion between our team and our Legacy Partners, and Jim Beam’s ‘Game 7 Batch’ is a perfect example of two historic brands coming together in the spirit of celebration,” said Chicago Cubs President of Baseball Operations, Crane Kenney.
Jim Beam “Game 7 Batch,” created with a hint of victory, is aged 4 years; however, this hand-selected batch features liquid that was completed its barrel maturation on the exact day the Cubs won the World Championship, delivering an oak vanilla aroma and a sweet finish that mirrors the ending of last year’s historic season. The product, packaged with a commemorative blue cap, batch sticker and specialty label to celebrate Cubs heritage, has a suggested retail price of $17.99 for 750mL and will be available for purchase in the Chicagoland area this June.
To learn more about Jim Beam’s “Game 7 Batch,” visit www.JimBeam.com, and keep up with Jim Beam news throughout the year on Twitter @JimBeam, Instagram @jimbeamofficial and Facebook at www.Facebook.com/JimBeam.
