Michael Satterfield
Bring a Trailer has launched new premium listings and “Plus” and “White Glove” listing services. The new tier levels for sellers retain the original “Classic” listing for $99 while a “Plus” listing will set sellers back $349. With “Plus” sellers get a visit from a professional photographer who will shoot the listing photos, giving the listing an edge over the iPhone photos they would have used.
If you are listing a rare ride you can opt for the new “White Glove” listing service, which is described as a concierge experience. The service is tailored to the seller’s needs and can include photography, copywriting, and additional marketing to buyers outside of the Bring a Trailer audience. With this service, the seller also has a direct line to a member of the Bring a Trailer team, something that has never been offered to sellers before.
With the new premium options, listings will be on the site for up to 21-days, instead of the standard 7-day auction listings. To celebrate the launch of its new premium services, Bring a Trailer is auctioning a 1956 Mercedes Benz 300 SL Gullwing at no reserve you can learn more at bringatrailer.com/premium (the high bid at the time of this story was 1 million dollars)
