Michael SatterfieldArmani Exchange, the youthful offshoot of the Giorgio Armani brand, has been a staple in the fashion watch segment for nearly 35 years. While an Armani Exchange Chronograph may not satisfy the purists seeking mechanical marvels, they offer a compelling blend of style and affordability for those entering the world of watches for the first time.
In the horological world, mechanical complexity and brand heritage often dominate the conversation, I write a lot about highly complicated watches from the world’s top brands. But like a lot of watch enthusiasts, my first watch wasn’t a Bulova or Rolex, but a $150 fashion watch that featured a 1964 1/2 Ford Mustang on the dial, one of my favorite cars of all time. I still have that watch in my collection to this day.
Armani Exchange (often abbreviated as A|X) has carved a niche in the fashion watch space since its launch in 1991. Created to capture the energy of the American streetwear scene through an Italian lens, A|X was never meant to compete with haute horology. Instead, it serves a different, and equally valid, purpose: to offer modern, stylish accessories that complement contemporary fashion without breaking the bank.
In the brand’s watch line, you’ll find no tourbillons or manual-wind calibers, but you’ll find bold designs, quartz reliability, and materials chosen for both aesthetics and comfort. These are watches for the fashion-conscious, pieces meant to be worn out on a Friday night, to a gallery opening, or while grabbing coffee on a Sunday morning. Think of them as your gateway drug into the wider watch world, or as reliable style staples for those who want a timepiece that looks good and tells time.
I recently spent some time with three chronograph models from Armani Exchange’s current collection, and while they’re not going to replace your Speedmaster, they might find a spot in your weekly wrist rotation.
Armani Exchange Chronograph Black Rubber Watch (AX2865)
Among the trio, the AX2865 stands out with its sporty demeanor and contemporary design. The 42mm black stainless steel case houses a matte gray dial, complemented by black sub-dials and silver-tone hands, creating a striking contrast that’s both modern and versatile. The black rubber strap not only enhances its athletic appeal but also ensures comfort for daily wear. Powered by a quartz chronograph movement, it offers reliable timekeeping and stopwatch functionality. With a water resistance of up to 50 meters, it’s suitable for everyday activities, though not recommended for swimming or diving. Priced at $200, the AX2865 is an excellent choice for those seeking a stylish, entry-level chronograph.
Armani Exchange Chronograph Stainless Steel Watch (AX4186)
The AX4186 exudes a more classic and refined aesthetic. Its 42mm stainless steel case and bracelet provide a polished look, while the black dial with silver-tone hands and index markers adds a touch of sophistication. The chronograph sub-dials are neatly integrated, maintaining the watch’s clean design. Like its counterparts, it operates on a quartz movement and offers 50 meters of water resistance. Retailing at $175, the AX4186 is a versatile timepiece that seamlessly transitions from the office to evening outings.
Armani Exchange Chronograph Stainless Steel Watch (AX2864)
For those who prefer a bolder statement, the AX2864 delivers with its black ion-plated stainless steel case and bracelet. The monochromatic black dial, accented by luminous hands and markers, enhances readability while maintaining a sleek appearance. The 42mm case size ensures a commanding presence on the wrist. Equipped with a quartz chronograph movement and 50 meters of water resistance, it balances functionality with style. Priced at $220, the AX2864 is ideal for individuals seeking a modern, all-black timepiece that stands out.
Armani Exchange watches, while categorized as fashion watches, offer a gateway into the world of horology for newcomers. They provide stylish designs, reliable quartz movements, and accessible price points. While they may not feature the intricate craftsmanship of luxury timepieces, they serve as fashionable accessories that can complement various styles and occasions. Whether you’re drawn to the sporty AX2865, the classic AX4186, or the bold AX2864, each offers its own unique appeal for the fashion-conscious individual and should be considered as a great entry-level watch for those looking for great style and quality in a sub-$300 watch.
Thank you for actually reviewing a full range of watches, not just the ones that are tens of thousands of dollars. These watches aren’t going to win any awards from the watch world but they are a great way to get the next generation into watches and to learn what they like and don’t like in a watch. For $200 these are a great starter watch.
While I’m more into mechanical watches, I must admit the design of the Armani Exchange chronographs is appealing. The AX2093, for instance, has a sleek black stainless steel look that’s hard to ignore. It’s a solid choice for those seeking style without breaking the bank.
Getting Royal Oak vibes from that stainless steel watch.
Men over 25 shouldn’t be seen in a $200 watch. These are watches for kids.
That’s not true, not everyone wants to spend their disposable income on a watch, but they might like the look. The watch world is big enough for everyone and at every price point.
These are solid gateway watches, but once you get into the hobby it will take over.