Michael SatterfieldFor decades, Range Rover has been synonymous with refined luxury and British heritage, crafting vehicles that seamlessly blend off-road capability with high-end sophistication. Now, the iconic brand is expanding its influence beyond the automotive world with the Range Rover London Collection, its first-ever lifestyle capsule. This exclusive eight-piece collection takes inspiration from Range Rover’s modernist design language, incorporating meticulous craftsmanship, premium materials, and bold styling.
Starring British supermodel and actress Adwoa Aboah, the launch campaign is set against the backdrop of London’s Design District, a fitting stage for a collection that celebrates contemporary luxury with a distinctly British edge. With fashion Creative Director Marcos Fecchino behind the lens, the campaign highlights how Range Rover’s ethos extends beyond cars—offering a lifestyle that embodies elegance, individuality, and modern sophistication.
A Bold Step into Fashion with the Range Rover London Collection
While other automakers have dabbled in fashion collaborations, the Range Rover London Collection marks a significant milestone in automotive-inspired apparel. This isn’t just a branded merchandise drop; it’s a carefully curated luxury fashion capsule, hand-crafted in the UK and Italy, designed to resonate with discerning clientele who appreciate modernist aesthetics, intricate details, and timeless craftsmanship.
According to Kimberley Panton, Apparel Designer for Range Rover, the collection draws inspiration from British mid-century design, emphasizing the interplay of colors, architectural lines, and form. Each piece, from reversible jackets to silk scarves, has been designed to reflect the elegance, precision, and understated opulence that define the Range Rover brand.
“We have curated a contemporary, new luxury lifestyle capsule for discerning individuals who appreciate Range Rover’s vision of modern luxury,” says Panton. “It was important to us to celebrate the eclecticness of London living, while harmoniously juxtaposing modernist lines and forms to create pieces that evoke grace, vibrancy, and sophistication.”
Signature Pieces: Classic Elegance Meets Modern Craftsmanship
The Range Rover London Collection brings together bespoke textiles, precision quilting, and unique graphic prints to create an elevated yet versatile selection of garments and accessories. Among the standout pieces are:
Reversible Jackets – Knightsbridge Promenade & Soho Chic
Perhaps our favorite pieces in the Range Rover London Collection are jackets crafted in Italy and the UK; these jackets are individually hand-cut and placement-quilted by expert artisans. Each features a bespoke zip pull design with an inner ring chamfered edge finished in Sunset Gold, a subtle nod to one of Range Rover’s signature exterior paint finishes.
- Knightsbridge Promenade: A sophisticated brown exterior reverses to a quilted pink inner lining, offering two distinct looks in one.
- Soho Chic: Features a bold raspberry and blush graphic print paired with a classic placement-quilted side for a more understated appeal.
100% Silk Scarves – About Town & Chelsea Blossom
Handcrafted with centuries-old expertise, these silk scarves celebrate the artistry of textile making in both Lake Como, Italy, and Macclesfield, UK.
- About Town: A modern graphic interpretation of London’s dynamic energy, printed in Italy by master makers.
- Chelsea Blossom: A delicate yet striking piece produced in one of Britain’s last surviving silk mills.
Each scarf is meticulously hand-finished with a rolled edge, ensuring that every detail aligns with Range Rover’s dedication to precision and craftsmanship.
Luxury Wool-Cashmere Blankets
For those who appreciate luxury home essentials, the Range Rover London Collection includes a selection of woven jacquard blankets crafted in Italy from a fine virgin wool-cashmere mix. Available in London Nightfall and Cream Tea colorways, each blanket features Range Rover’s distinctive Bodyside Motif, a subtle tribute to the design DNA of its vehicles.
Range Rover Aluminum Sculpture
No luxury collection would be complete without an artistic statement piece. The Range Rover aluminum sculpture is available in two finishes—Sunset Gold and Tourmaline Brown—and is crafted from a single piece of aluminum, reinforcing the brand’s emphasis on precision engineering and modernist design.
Adwoa Aboah: A Fashion Icon for a New Era of Range Rover Style
At the heart of the Range Rover London Collection campaign is Adwoa Aboah, a model known for her effortless elegance, bold style, and deep connection to London’s fashion scene. Having collaborated with Range Rover in the past, Aboah sees this latest venture as a natural progression for the brand.
“I loved the experience of shooting this campaign in my home city for such an iconic brand,” says Aboah. “The pieces are elevated yet playful, making you feel free and confident. My favorite is the About Town print—it’s super wearable and effortless yet still makes me feel put together and chic.”
Expanding the Range Rover Lifestyle Vision
More than just a one-time drop, the Range Rover London Collection represents the brand’s long-term vision for expanding into luxury lifestyle offerings. Under the creative direction of Gerry McGovern OBE, Chief Creative Officer of Range Rover, this collection serves as the first step in a broader strategy to connect with luxury consumers on a deeper level.
“The first Range Rover collection showcases our brand expression and ethos in a new creative medium,” says McGovern. “We are extending the desirability of the Range Rover brand beyond our current portfolio of products as we know our discerning customers are looking for more connections to the luxury brands that truly inspire them.”
With plans to unveil future fashion and lifestyle collections, Range Rover aims to solidify its presence in the high-end fashion world, offering customers a tangible way to incorporate the brand’s DNA into their everyday lives.
Where to Buy the Range Rover London Collection
For those eager to experience the Range Rover London Collection firsthand, select pieces will be available for purchase at exclusive Range Rover Houses worldwide, where clients can appreciate the craftsmanship and detailing up close and online shop.landroverusa.com.
As Range Rover continues to expand its reach into the world of luxury fashion, this debut collection serves as a bold statement: The brand is not just about crafting exceptional vehicles—it’s about shaping an entire lifestyle around elegance, innovation, and timeless sophistication.
For more on the latest in automotive-inspired fashion and luxury lifestyle trends, stay tuned to The Gentleman Racer.
Photos Courtesy of JLR
