The I.C.E. St. Moritz 2025: A Record-Breaking Spectacle Of Elegance And Performance

Against the snow-capped peaks of the Engadin Valley, the world’s most exclusive winter concours d’elegance returned in spectacular fashion. After a year’s pause due to extraordinary snowfall in 2024, The I.C.E. St. Moritz once again transformed the frozen lake into an unparalleled stage of automotive artistry, drawing collectors, connoisseurs, and jet-setters from around the globe. This year’s edition, held February 21-22, was nothing short of a triumph. With 52 legendary classic and sports cars gracing the ice, over 20,000 visitors—a record-breaking attendance—flocked to the Swiss Alpine town to witness history in motion. The allure of meticulously restored icons, coupled with the breathtaking setting of St. Moritz, reaffirmed The I.C.E. as an unmissable highlight in the international luxury and automotive calendar.

The I.C.E. St. Moritz weekend began with Friday’s prestigious concours, where an international jury assessed the automotive masterpieces across five distinct categories, celebrating their elegance, rarity, and historical significance. The winners were a testament to the timeless allure of automotive excellence: Ferrari 500 TRC Scaglietti (1957) took top honors in the Barchettas on the Lake category, while the Bugatti 59 (1934) dominated Open Wheels. The exquisite Alfa Romeo 6C 1750 GS Aprile (1931) captured Concept Cars & One-Offs, Ferrari’s 275 GTB/4 (1966) reigned supreme as an Icon on Wheels, and the Porsche 908/03 (1971) solidified its place among Racing Legends. Each of these machines, crafted in an era where engineering was as much an art as a science, stood as a living testament to the golden ages of motorsport and luxury design.

Saturday delivered The I.C.E.’s most exhilarating spectacle—collectors putting their prized machines to the test in free laps across the frozen lake. Against the crisp mountain air and glistening snow, Ferrari, Bugatti, Lamborghini, and Porsche danced across the ice, leaving onlookers spellbound. This dynamic exhibition, unlike any other concours, set The I.C.E. St. Moritz apart from traditional static events, reinforcing its unique blend of heritage, performance, and exclusivity. As the sun cast its final golden glow over St. Moritz, the weekend culminated in the Best in Show award. Designed by world-renowned architect Lord Norman Foster, the trophy was presented to the Bugatti 59 (1934)—a car whose timeless elegance captured the very essence of The I.C.E. Other notable honorees included the Ferrari 250 GT SWB “Sefac” (1961), which received the Spirit of St. Moritz Award from celebrated artist Rolf Sachs, and the Lamborghini Miura SV (1972), which earned the coveted Hero Below Zero distinction as the crowd favorite.’

I.C.E. St. Moritz Is Like Nothing Else

Beyond the concours, The I.C.E. St. Moritz 2025 elevated itself into a full-fledged cultural and artistic affair. The town buzzed with exclusive soirées, curated exhibitions, and intimate gatherings, merging the worlds of fine art, horology, and haute couture with automotive excellence. Title sponsor Richard Mille, whose legacy in avant-garde watchmaking mirrors the event’s ethos, returned for a third year, alongside an elite ensemble of partners: Loro Piana, Badrutt’s Palace, St. Moritz Tourismus AG, VistaJet, UBS, Vincenzo Dascanio, Bang & Olufsen, Les Crêtes, and Campari Group. Meanwhile, Maserati, Pagani, and RM Sotheby’s reaffirmed their presence, underscoring the event’s synergy between heritage and innovation.

Since its inception in 2019, The I.C.E.—the brainchild of Marco Makaus—has redefined the concours d’élégance by fusing static displays with dynamic performance. Unlike any other event, it offers a rare harmony between art, sport, and nature, where automotive masterpieces glide effortlessly across a pristine Alpine canvas. With its strict commitment to environmental stewardship and exclusivity—ensuring a curated selection of entrants and limited public access—The I.C.E. remains not just a celebration of motoring history but a testament to the enduring artistry of human ingenuity.

As the ice melts and St. Moritz returns to its winter slumber, enthusiasts worldwide eagerly await the 2026 edition, where once again, the frozen lake will awaken with the roar of history’s most magnificent machines. See you at The I.C.E. St. Moritz 2026.

Photos Courtesy of I.C.E. St. Mortiz