Michael SatterfieldIn a groundbreaking fusion of luxury automotive design and surf culture, Lexus has unveiled the Lexus Surf LX concept vehicle, a bespoke SUV tailored to the needs and aesthetics of the surfing community. This one-of-a-kind vehicle was introduced at the 2025 Lexus Pipe Pro on Oahu, Hawaii, symbolizing the brand’s deepening connection with the World Surf League (WSL) and its commitment to innovation and performance.
The Lexus Surf LX is the result of a collaborative effort between Lexus designers and professional surfer Griffin Colapinto, who serves as the brand’s first-ever surf ambassador. Colapinto’s insights into the surfing lifestyle played a pivotal role in shaping the vehicle’s design and functionality. “Surfing is all about being in tune with your environment and enjoying the ride—much like what Lexus has achieved with the Surf LX,” Colapinto remarked. “This vehicle isn’t just an SUV; it’s made for adventure, with the power and versatility any surfer could ever want or need.”
The exterior of the surf-inspired Lexus LX captures the essence of coastal aesthetics. A striking matte blue finish evokes the depth of the ocean, complemented by a white roofline reminiscent of sea foam and black accents that add a touch of elegance. This color scheme mirrors the interplay of ocean waves and sandy shores, creating a visual harmony that resonates with surf enthusiasts.
Durability meets luxury in the vehicle’s construction. The interior features genuine leather upholstery, providing comfort and sophistication, while the exterior is equipped with custom 20-inch gray wheels and 33-inch all-terrain tires. These components are designed to withstand the rigors of beach environments, ensuring resilience against sand, saltwater, and the elements.
Understanding the practical needs of surfers, Lexus has optimized the Lexus Surf LX’s storage capabilities. The trunk is a testament to thoughtful design, featuring slide-out cargo storage for easy access to equipment. A dedicated surfboard rack ensures safe and convenient transport of boards, while a built-in Dometic cooler keeps refreshments chilled for post-surf relaxation. Additional amenities include a waxing table and a turf changing mat, providing a comfortable space to prepare for or unwind after a session. Ventilated compartments are strategically placed to store essentials like wetsuits, towels, wax, and sunscreen, keeping the trunk organized and odor-free.
For enhanced accessibility, especially during early morning or late evening surf sessions, the Surf LX is equipped with a custom exo-cage and an LED-illuminated rear ladder. These features facilitate easy access to the roof rack, allowing surfers to load and unload their gear with ease, regardless of lighting conditions.
The Lexus Surf LX was unveiled at the 2025 Lexus Pipe Pro on Oahu
The unveiling of the Lexus Surf LX coincides with Lexus’s expanded partnership with the World Surf League. As part of this multi-year agreement, Lexus will serve as the title partner for five marquee League events in 2025: the WSL Awards, Pipe Pro, Trestle Pro, US Open of Surfing, and WSL Finals. This collaboration underscores a shared commitment to innovation, excellence, and performance.
“Lexus and the WSL are united by a shared drive for innovation, excellence, and performance,” said Lisa McQueen, Media Manager of Lexus marketing. “This expanded partnership will allow us to elevate the fan experience to new heights, creating amazing moments for the surf community.”
The Lexus Surf LX is not just a concept vehicle; it represents Lexus’s vision of integrating luxury with lifestyle-specific functionality. By embracing the culture and needs of the surfing community, Lexus has crafted a vehicle that transcends traditional automotive design, offering a harmonious blend of style, durability, and practicality.
As the Lexus Surf LX makes its debut, it invites surfers and automotive enthusiasts alike to envision a future where their passions are seamlessly integrated. This concept vehicle stands as a testament to what can be achieved when innovation meets inspiration, setting a new standard for what a luxury SUV can be.
As Lexus and the World Surf League continue their partnership, the Surf LX serves as a symbol of their shared dedication to pushing boundaries and creating extraordinary moments for the global surf community. With its thoughtful design and purposeful features, the Lexus Surf LX is poised to become an icon in both the automotive and surfing worlds, inspiring a new wave of innovation and collaboration.
