Bentley Motors has unveiled its latest line-up of exclusive models created by the company's personal commissioning division, Mulliner, at Auto China 2024. The luxury car manufacturer showcased a range of bespoke models, including the one-of-a-kind Continental GTC S, which was exclusively created for the Chinese market and has already been sold. Additionally, the exceptional Mulliner Coachbuilt project, Bentley Batur, made its first public appearance in China with a new exterior paint colour, presenting a striking new look.
The Bentayga EWB Mulliner, Bentley's luxury flagship, and the Flying Spur Azure Hybrid were also on display at the luxury stand, demonstrating stunning bespoke features. These models showcase Bentley's ultimate luxury personalization, defining the extraordinary benchmark for contemporary luxury mobility and lifestyle.
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The company also announced special collections inspired by Chinese culture, offering unique commissions and exclusivity to its Chinese customers. Bentley's personal commissioning services through the Mulliner division in China have doubled in popularity, with twice as many customers opting for personalized commissions than two years ago.
"As the world's oldest coachbuilder, the Mulliner name is known among Bentley cars for its ultimate luxury personalization," said Ansar Ali, Mulliner and Motorsport Director at Bentley Motors. "Our discerning Chinese customers and the luxury market here continue to inspire and push us to explore new boundaries, so we are excited and motivated by the future opportunities in this market."
Kim Airey, Managing Director of Bentley Motors Chinese Mainland, Hong Kong, and Macao, said that to further reinforce the importance of Mulliner personalization in China, Bentley would offer a number of China-exclusive personalized collections co-created with Mulliner in 2024. "The extraordinary cars are inspired by our Chinese customers and dealers and the perfect synthesis of Mulliner's craft, capabilities, and local culture," she added.
The Mulliner Coachbuilt cars combine an incredibly wide range of rare artisanal skills, modern sustainable design, and cutting-edge engineering and innovation to deliver a service no other car manufacturer can match. Limited to just 18 cars, the coach built Batur is the most powerful Bentley ever, a two-seat grand tourer only Mulliner could create.
Any part of the Bentley Batur model can be customized in color and surface finish. Endless samples of unique materials bring texture to the process, and the resulting designs will be truly individual and created by the customer, limited only by their imagination.
Bentley's latest unveiling at Auto China 2024 showcases its ultimate luxury personalization, with exclusive models created by Mulliner, offering Chinese customers a unique and bespoke experience that is limited only by their imagination.
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