Where Cars Meet Culture
May 04, 2025
Subscribe Button

Power. What is it? | Aston Martin DBX707 x Felicity Jones

3 years ago
1 min read

Power. What is it? | Aston Martin DBX707 x Felicity Jones

TGR Staff – 10/24/2022

Aston Martin has launched a new campaign for the DBX707 SUV the star of a new cinematic film featuring acclaimed British actor Felicity Jones. The emotive creative, shot amongst the intense British landscape of Dartmoor National Park, features the BAFTA and Academy Award-nominated actor delivering a powerful monologue to the camera as an Aston Martin Racing Green DBX707 appears on the horizon and roars into its commanding role.

Power. What is it? | Aston Martin DBX707 x Felicity Jones

Renato Bisignani, Global Head of Marketing & Communications at Aston Martin said: “This captivating short film is an example of Aston Martin’s drive to inject emotion and intensity to our product marketing, challenging the creative conventions that customers have become accustomed to from the automotive sector.

“Eight months on from its breath-taking reveal, DBX707 continues to impress drivers with its thrilling performance, supercar driving dynamics, and unmistakable style. Through this content, we have sought to bring those attributes to life in a creative way, pairing a powerful script with an elegant performer who delivers a strong, intense performance. Filmed and produced in the UK, the campaign reflects our passion for partnering with leading British talent to bring Aston Martin’s brand and our unique combination of ultra-luxury and high-performance to life.”

Power. What is it? | Aston Martin DBX707 x Felicity Jones

Launched today across Aston Martin’s global social media channels and targetted media placements, the film, and accompanying Power.Driven. creative is the first major product marketing campaign launched since the reveal of Aston Martin’s bold new creative identity Intensity.Driven. earlier this year. 

Watch the film HERE.

Don't Miss

The 2025 Acura ZDX Type S delivers strong performance and upscale luxury, but beneath the badge lies a GM-built platform that raises questions about its true identity.

Behind the Wheel Of The Acura ZDX Type S: Premium Style, GM Soul

The 2025 Acura ZDX Type S delivers strong performance and upscale luxury,

The Slate Truck Isn’t the $20K Game-Changer You’re Being Sold: A Hard Look at the Hype

Is the Slate Truck really the $20K EV savior? We dig into