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Jan 12, 2025
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Hagerty Rebrands The Amelia Island Concours d’Elegance

3 years ago
1 min read

The Amelia Island Concours d’Elegance

TGR Staff – 01/09/2021

Hagerty has announced a rebranding of The Amelia Island Concours d’Elegance as simply “The Amelia.” This includes a new logo, new events, a recently-launched website, and of course a lot of Hagerty branding peppered in. 

The new vision for the event will feature a new “Cars & Community” portion of the festivities on Saturday that will feature, Cars & Caffeine, an‘80s and ‘90s focused RADwood display, Concours d’Lemons, and the first-ever Kids Zone. A portion of every Cars & Community ticket sold will support local and national charitable partners.

Those who have attended the show in the past will be in store for what Hagerty is calling a “fresh take” on the traditional Saturday evening Gala and the Concours d’Elegance is being restricted to be more family-friendly features and feature more dining options. 

Hagerty Rebrands The Amelia Island Concours d’Elegance

The Amelia is scheduled for March 3-6, 2022. Special classes include anniversary celebrations of the 24 Hours of Daytona (60th) and the 12 Hours of Sebring (70th), as well as the 75th anniversary of Ferrari, 100th anniversary of Lincoln, and the 90th anniversary of the ’32 Ford. Additionally, concours features will include the interesting vehicles of the Davis Motorcar Company, Indy roadsters, aluminum Porsche race cars, Waterhouse Coachwork, and more.

Tickets for The Amelia Concours d’Elegance and Saturday’s Cars & Community go on sale later this month at ameliaconcours.com.

Michael Satterfield

Michael Satterfield is the founder of The Gentleman Racer, a leading automotive lifestyle site blending cars, travel, and culture. Known for its compelling storytelling and unique perspective, the site has become a go-to destination for car enthusiasts and style aficionados.

A Texan with a passion for classic cars and motorsports, Michael is also a hands-on restorer, currently working on a 1960s SCCA-spec Formula Super Vee and other project cars. As the head of the Satterfield Group, he consults on branding and marketing for top automotive and lifestyle brands, bringing his deep industry knowledge to every project.

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