Where Cars Meet Culture
Apr 19, 2025
Subscribe Button

Hagerty Rebrands The Amelia Island Concours d’Elegance

3 years ago
1 min read

The Amelia Island Concours d’Elegance

TGR Staff – 01/09/2021

Hagerty has announced a rebranding of The Amelia Island Concours d’Elegance as simply “The Amelia.” This includes a new logo, new events, a recently-launched website, and of course a lot of Hagerty branding peppered in. 

The new vision for the event will feature a new “Cars & Community” portion of the festivities on Saturday that will feature, Cars & Caffeine, an‘80s and ‘90s focused RADwood display, Concours d’Lemons, and the first-ever Kids Zone. A portion of every Cars & Community ticket sold will support local and national charitable partners.

Those who have attended the show in the past will be in store for what Hagerty is calling a “fresh take” on the traditional Saturday evening Gala and the Concours d’Elegance is being restricted to be more family-friendly features and feature more dining options. 

Hagerty Rebrands The Amelia Island Concours d’Elegance

The Amelia is scheduled for March 3-6, 2022. Special classes include anniversary celebrations of the 24 Hours of Daytona (60th) and the 12 Hours of Sebring (70th), as well as the 75th anniversary of Ferrari, 100th anniversary of Lincoln, and the 90th anniversary of the ’32 Ford. Additionally, concours features will include the interesting vehicles of the Davis Motorcar Company, Indy roadsters, aluminum Porsche race cars, Waterhouse Coachwork, and more.

Tickets for The Amelia Concours d’Elegance and Saturday’s Cars & Community go on sale later this month at ameliaconcours.com.

Michael Satterfield

Michael Satterfield, founder of The Gentleman Racer, is a storyteller, adventurer, and automotive expert whose work blends cars, travel, and culture. As a member of The Explorers Club, he brings a spirit of discovery to his work, whether uncovering forgotten racing history or embarking on global expeditions. His site has become a go-to destination for car enthusiasts and style aficionados, known for its compelling storytelling and unique perspective. A Texan with a passion for classic cars and motorsports, Michael is also a hands-on restorer, currently working on a 1960s SCCA-spec Formula Super Vee and other project cars. As the head of the Satterfield Group, he consults on branding and marketing for top automotive and lifestyle brands, bringing his deep industry knowledge to every project.

Leave a Reply

Your email address will not be published.

Don't Miss

Dubbed the Packard Parisian Coupe, the car was intended to be a stylish halo vehicle for the brand—perhaps even a limited production model for its most elite clients. But despite the compelling design, the Parisian never moved beyond the drawing board during Packard’s lifetime. It remained a dream, until one collector brought it to life decades later.

1952 Packard Parisian Coupe By Pinin Farina

Dubbed the Packard Parisian Coupe, the car was intended to be a
Once owned by Sylvester Stallone, this rare 1972 Ferrari 365 GTC/4 Coupe is a stunning blend of Hollywood glamour and Italian performance. Now offered by Daniel Schmitt & Co., this triple black, low-mileage classic is a must-see for serious collectors.

Hollywood Horsepower: Sylvester Stallone’s 1972 Ferrari 365 GTC/4 Heads to Market

Once owned by Sylvester Stallone, this rare 1972 Ferrari 365 GTC/4 Coupe