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Feb 12, 2025
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Fly Me Too The Moon Bulova

Bulova Frank Sinatra Watch Collection

4 years ago
1 min read

Bulova’s connection to Frank Sinatra began in the early 1950s during the Sinatra Show on CBS and later that decade on ABC, where the brand was sponsored. The Frank Sinatra watch collection honors that the iconic singer often had a Bulova timepiece on his wrist. Paying tribute to the legendary performer, Bulova recently unveiled its new Frank Sinatra timepiece collection with design inspiration from the 1950s and 1960s along with unmistakable branding elements of the famed musician. The Frank Sinatra collection features an assortment of twelve timepieces in a variety of case shapes and designs, each of which is named after some of his most beloved songs.

Frank Sinatra Watch Collection by Bulova

The Best is Yet to Come

Bulova The Best Is Yet to Come Frank Sinatra Watch

Offered in three colorways ‘The Best is Yet to Come’ featured a 19-jewel manual-wind mechanical movement with a 42-hour power reserve and date complication. The exhibition case-back highlights the beauty of the movement and the watch features a sapphire crystal and a water resistance rating of 30 meters.

Prices range from $1,150-$1,350

Fly Me to the Moon

Bulova Frank Sinatra Collection Fly me to the Moon

Offered in three colorways with a classic starburst dial found on many classic Bulova watches but in a modern 39mm case. Powered by a Miyota Caliber 8215 21-jewel automatic movement with a 42-hour power reserve and date complication. The case shape apes the Bulova Lunar Pilot, fitting as it was the only Bulova actually to fly to the moon, but it does so with an elegance that transfers well to the dress watch catagory.

Prices range from $750-$825

My Way

Frank Sinatra Watch Collection

A classic Frank Sinatra Watch design reimagined for a new era, it has the elegance of a Cartier Tank Solo, without the four-figure price tag. The conservative 29.5mm case makes this the understated choice for a dress watch. Offered in two colorways the ‘My Way’ is powered by a Miyota quartz movement and a standalone second subdial.

Prices range from $495-$525

Summer Wind

Bulova Frank Sinatra Collection Summer Wind

‘Summer Wind’ is perhaps the most versatile watch in the collection it’s 40mm case makes a statement that can dress up jeans but its timeless elegance could be worn with a suit. Offered in two colorways, our favorite is the stainless steel with black dial, its orange accents recall a Sinatra quote “Orange is the happiest color.” Powered by a 21-jewel Miyota automatic movement with a date complication, the ‘Summer Wind’ has a 42 hour power reserve and offers a 30-meter water resistance rating.

Prices range from $795-$850

Young at Heart

Bulova Frank Sinatra Collection

Featuring another classic shape from Bulova’s past, the ‘Young at Heart’ is powered by a Miyota Caliber 8215 21-jewel automatic movement with a 42-hour power reserve and date complication. The display case back offers a view of the automatic movement and the padded leather strap features a deployment buckle. Offered in two colorways the ‘Young at Heart’ is the least expensive automatic in the collection.

Price $695
You can view the entire collection at Bulova.com.

Michael Satterfield

Michael Satterfield is the founder of The Gentleman Racer, a leading automotive lifestyle site blending cars, travel, and culture. Known for its compelling storytelling and unique perspective, the site has become a go-to destination for car enthusiasts and style aficionados.

A Texan with a passion for classic cars and motorsports, Michael is also a hands-on restorer, currently working on a 1960s SCCA-spec Formula Super Vee and other project cars. As the head of the Satterfield Group, he consults on branding and marketing for top automotive and lifestyle brands, bringing his deep industry knowledge to every project.

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