Hagerty, the automotive lifestyle brand driving a community of car lovers, is partnering with non-profit Drive Toward a Cure to encourage enthusiasts to do what we all enjoy the most – to ‘get out and drive!’ Over 75 days of Summer 2020 - beginning the first day of summer, June 21st, and with a winner to be announced on Labor Day - licensed motorists nationwide can appreciate drives near or far and enter to win prizes based on the mileage they drive and sharing their experiences on social media, all the while, benefitting Parkinson’s Disease awareness, research, and patient care.
According to Doug Clark, vice president of publishing and business development for Hagerty, the joy of driving builds bonds with people on every level. “No one would deny the memories we all retain from great drives – whether youthful recollections for nostalgic cars or the roads we envision on a crisp and clear summer day or night,” said Clark. “The ‘Summer Drive Toward a Cure’ program is an opportunity to get out safely and just feel good while doing some good for others too.”
The first 100 registrants to enter at www.drivetowardacure.org/summer and create a public social media post on Facebook or Instagram featuring a photo of the car they have registered and the message “I’ve just joined the Summer @drivetowardacure in support of #ParkinsonsDisease! Will you join too? @Hagerty #getoutanddrive #letsdrivetogether” will receive a free Hagerty ‘Shift Happens’ baseball cap and Drive Toward a Cure window cling.
Throughout the entire summer, Drive Toward a Cure and Hagerty will be sharing new suggested driving routes weekly on Hagerty’s Community pages and encouraging participants to share their own driving routes and scenic drives within a dedicated forum. Weekly prizes will be awarded to individuals selected from social media and community posts, with overall program prizes to be announced on Labor Day.
Special awards for most miles driven and most money raised will be awarded after Labor Day when odometer readings and monetary contributions are tallied. Top prizes include a certificate for four (4) Michelin tires, valued at $1,500; a $250 gift certificate for DriveShare by Hagerty; and a $150 value ‘Steve McQueen’ gift basket from Hunziker Design including t-shirts and Steve McQueen racing shoes. Apparel gifts will be provided to entrants at various donation levels. Initial registration is $20 but larger donations are encouraged – with the ability to make one’s own donation, have individual or corporate sponsors for personal driving experiences, or to bring friends together safely for a group drive through each registrants’ individual fundraising page.
Should an entrant wish to drive something other than their own registered vehicle, they can easily find a collectible or special vehicle through DriveShare by Hagerty. All rentals applying code DTAC2020 will receive a 10% discount, plus DriveShare will donate their profits from the rental to Drive Toward a Cure! Sign up to rent a car in your region at www.driveshare.com.
Hagerty has teamed with Drive Toward a Cure since the organization’s inception in 2016 when the Foundation first began blending cars and camaraderie to raise awareness and funds for Parkinson’s disease. With more than $400,000 raised over the past four years, Drive Toward a Cure supports both Parkinson’s research AND patient care, raising funds through events and annual rallies enjoyed by the automotive enthusiast community at large.
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