If you have ever been to an auto parts store or just the car care aisle of a local retailer you have undoubtedly seen the nearly endless selection of car detailing and maintenance products that are on the shelf. I’m sure few, if any of us, ever give much thought to the engineering that goes into something like tire shine or waterless car wash; Besides how many ways can there be to make a tire shiny?
If you have ever worked on, washed, or even just done some basic maintenance on your car, it’s likely you have used a product from one of the many brands in the ITW Global Brands collection. So, when they invited me out to their research and development lab in Houston, I was excited to see what the scientists behind products like Slime, Gumout, RainX, and Fast Orange do to innovate some of the oldest brand names in car care.
Clare Huang, Director of R&D |
Our tour was led by Dr. Ali Alwattari, who is the director of R&D, after a brief introduction and handing out some safety glasses we headed into the lab where we would meet with Clare Huang, the main research engineer behind Black Magic tire shine and Gumout. Clare has been with the company for over 25 years, so if you have detailed your car and used a tire shine, there is a good chance it was developed by him. While tire shine is nothing new, it is something that the team at ITW is constantly working on improving everything from the developing new formulas to the design of the spray nozzle. The latest version of tire shine, Black Magic Intense Tire Wet Spray lasts up to four weeks and has been engineered to not run or streak for a more even coat, Clare used a demonstration tire to compare competitors products to his latest creation, and the difference in application and performance was impressive.
Tze-Lee Phang, Senior R&D Team Lead |
Martin Rosas, Wiper Engineer: Windshield wiper testing area |
Like many automotive enthusiasts, I have been using a number of these products for years, be it Rain-X wiper blades, Black Magic detailing products, or Fast Orange to clean up after a long day of working on a project car. Getting a peek behind the scenes at what goes into the making of the brand was exciting and it made me appreciate the science, engineering, and passion for cars that goes into making a product that for me as a consumer, just works and can be found at any Walmart or Autozone.
For more on ITW Global Brands and their products check out itwgb.com.
This is not a sponsored post, all content, images, and opinions are my own and I was not paid by ITW Global Brands, their PR Firm, or any of their affiliates.