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Mar 15, 2025
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Bowlus Road Chief – Timeless Luxury, Modern Technology

6 years ago
1 min read

by Michael Satterfield 

Odds are you have never heard of the Bowlus Road Chief, the first Riveted aluminum camping trailer designed by Hawley Bowlus, who had earlier overseen construction of Charles Lindbergh’s aircraft, the Spirit of St. Louis. His design was so successful that it led to many imitations, but none ever really matched the simple beauty of the original Road Chief.

Now 85 years later Bowlus has released the new Endless Highways edition which blends the classic style of the original Bowlus with modern technology like its integrate a lithium-iron-phosphate battery system, which allows for a full off-grid living for up to a week on a single charge. Built-in WiFi keeps you connected out on the road and the included solar panels supplement the battery for campsites without hookups.

“The Endless Highways offers the best-of-the-best in adventure land travel,” says Bowlus Road Chief CEO Geneva Long. “It is the most refined travel trailer ever created, perfect for travelers who crave it all: advanced technology and the utmost in luxurious amenities, all packaged in our signature Streamline Moderne design. We have created the ultimate land travel experience by fusing technology, design, craftsmanship, and luxury. The Endless Highways also features a high-tech battery management system for best-in-class off-grid capability. Our design places adventurers at the core of every decision.”

The lightweight aerospace aluminum frame and aircraft-riveted shell make the Bowlus Road Chief incredibly easy to tow. At a base weight of only 3,300 pounds, the Endless Highways can easily be towed behind crossover SUVs and electric SUVs, such as the Tesla X.

Inside the Endless Highways adds more space than the classic On The Road Model, and luxury features like a two-burner Italian cooktop and stainless-steel countertop. Teak wood floors and seating in the stand-alone shower, and en-suite sink, vanity, and medicine cabinet. The wall as are lined in real-wood that complements the two interior design themes available that are inspired by the American Southwest. The custom mattresses are finished with luxurious linen sheets and duvets, and for additional travelers, the sofa and armchairs convert to third and fourth sleeping berths.

Pricing for the Endless Highways starts at $185,000; financing is available for as low as $942 per month. For additional information visit www.bowlusroadchief.com.

Michael Satterfield

Michael Satterfield, founder of The Gentleman Racer, is a storyteller, adventurer, and automotive expert whose work blends cars, travel, and culture. As a member of The Explorers Club, he brings a spirit of discovery to his work, whether uncovering forgotten racing history or embarking on global expeditions. His site has become a go-to destination for car enthusiasts and style aficionados, known for its compelling storytelling and unique perspective. A Texan with a passion for classic cars and motorsports, Michael is also a hands-on restorer, currently working on a 1960s SCCA-spec Formula Super Vee and other project cars. As the head of the Satterfield Group, he consults on branding and marketing for top automotive and lifestyle brands, bringing his deep industry knowledge to every project.

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