Where Cars Meet Culture
Mar 17, 2025
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Sony’s New 98-Inch 8K HDR TV

6 years ago
1 min read

by Michael Satterfield

Sony has released US pricing for the new Bravia Master Series ZG9 98-inch 8K LED TV. Sony’s first consumer 8K television powered by their X1™ Ultimate processor. Optimized to handle the 33 million pixels of 8K6, the only question is where you will find enough content in 8K to watch?

But for those who want the best of everything, bragging rights, or just a really big TV, the $69,999.99 MSRP gets you more than just a big screen, you get features like Backlight Master Drive with full-array local dimming, 8K X-tended Dynamic Range PRO, and later this year support for Apple AirPlay 2 and HomeKit3.

The ZG9 TV has 20 times more contrast than any other LED TVs and features sound by Dolby Atmos with four front-facing speakers. But if you don’t have room for the 98-inch model, an 85″ version is available for $57,000 less at just $12,999.99.
Available in June you can sign up to get notified at Sony.com 

Michael Satterfield

Michael Satterfield, founder of The Gentleman Racer, is a storyteller, adventurer, and automotive expert whose work blends cars, travel, and culture. As a member of The Explorers Club, he brings a spirit of discovery to his work, whether uncovering forgotten racing history or embarking on global expeditions. His site has become a go-to destination for car enthusiasts and style aficionados, known for its compelling storytelling and unique perspective. A Texan with a passion for classic cars and motorsports, Michael is also a hands-on restorer, currently working on a 1960s SCCA-spec Formula Super Vee and other project cars. As the head of the Satterfield Group, he consults on branding and marketing for top automotive and lifestyle brands, bringing his deep industry knowledge to every project.

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