Where Cars Meet Culture
May 06, 2025
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Dodge//SRT Brand and the LEGO Group launch new LEGO® Speed Champions building set featuring the 2018 Dodge Challenger SRT Demon and a 30-second televsion commercial as part of new marketing campaign

A Dodge Demon We Can All Afford

6 years ago
1 min read

LEGO® has been making a lot of great automotive toys from the LeMans winning Ford GT to our favorite British Spy’s Aston Martin they have been hitting it out of the park. The new LEGO Minifigures has created a whole new segment of smaller LEGO car toys like this new Dodge Challenger SRT Demon and 1970 Dodge Charger R/T.

Fans of all ages of the Dodge and LEGO brands can recreate a thrilling drag racing experience after building the LEGO Speed Champions 2018 Dodge Challenger SRT Demon and 1970 Dodge Charger R/T models! The Dodge Challenger SRT Demon features two sets of wheel rims, authentic design details and decorative stickers while the cool LEGO version of the Dodge Charger, an iconic American muscle car, has a removable supercharger and alternate engine cover.

The set retails for $29.99 and can be purchased directly at LEGO.com.

Michael Satterfield

Michael Satterfield, founder of The Gentleman Racer, is a storyteller, adventurer, and automotive expert whose work blends cars, travel, and culture. As a member of The Explorers Club, he brings a spirit of discovery to his work, whether uncovering forgotten racing history or embarking on global expeditions. His site has become a go-to destination for car enthusiasts and style aficionados, known for its compelling storytelling and unique perspective. A Texan with a passion for classic cars and motorsports, Michael is also a hands-on restorer, currently working on a 1960s SCCA-spec Formula Super Vee and other project cars. As the head of the Satterfield Group, he consults on branding and marketing for top automotive and lifestyle brands, bringing his deep industry knowledge to every project.

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