Porsche presented the 8th generation of the 911 in Petree Hall at the Los Angeles Auto Show. “California is the ideal place to introduce the new 911. California has been like a second home to Porsche for decades,” comments Oliver Blume, CEO of Porsche AG. “The 8th generation of the 911 is even more powerful, even more emotional, and even more efficient than its predecessor – and also offers extensive digital features. And in spite of all the innovations, the 911 is still just what it has always been: a pure sports car and the pulsing heart of Porsche: our icon.”
Unmistakably committed to the Porsche design DNA, sporting a much more muscular look and an interior featuring a 10.9-inch touchscreen monitor, the new 911 is timeless – and also modern. Intelligent control and chassis elements, as well as innovative assistance systems, combine the masterfully uncompromising driving dynamics for which the classic rear-engine sports car is famous, with the demands of the digital world.
Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG, emphasized the importance of the North American market for the sports car manufacturer: “U.S. customers purchased more than 55,000 Porsches in 2017, and the American importer and distributor Porsche Cars North America is on track to achieve a new record figure in 2018. Ultimately, no model better symbolizes the American love affair with Porsche than the 911. One in three Porsche 911s built in Zuffenhausen goes to the USA.”
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