Tag Heuer | Hiroshi Fujiwara – The Gentleman Racer

TGR Staff – 11/27/2018

The celebrated designer Hiroshi Fujiwara has reworked the aesthetics of the legendary TAG Heuer Carrera, creating an exceptional piece under the FRAGMENT design. He has rethought how the watch is read, revised its appearance, and added a black powerhouse strap and a NATO strap. Fujiwara plays with design codes to create a watch that is completely contemporary and urban.

We created something people are not necessarily expecting to find in TAG Heuer’s current collection. There aren’t many new watches I’d want, but I’m sure about this one!
Hiroshi Fujiwara.

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Michael Satterfield

Michael Satterfield is the founder of The Gentleman Racer, a leading automotive lifestyle site blending cars, travel, and culture. Known for its compelling storytelling and unique perspective, the site has become a go-to destination for car enthusiasts and style aficionados.

A Texan with a passion for classic cars and motorsports, Michael is also a hands-on restorer, currently working on a 1960s SCCA-spec Formula Super Vee and other project cars. As the head of the Satterfield Group, he consults on branding and marketing for top automotive and lifestyle brands, bringing his deep industry knowledge to every project.