The British/Kosovan music artist will launch a ground-breaking collaboration with Jaguar at an exclusive gig in Amsterdam on September 3. The event kicks off a series of Jaguar events across Europe, called The Pace: Season 1, which celebrates the brand’s popular SUV models, the E-PACE, F-PACE, and I-PACE.
Dua Lipa, currently the most streamed female music artist in the world, will perform not with another artist but with the new Jaguar I-PACE – an electric performance SUV that has zero tailpipe emissions and can accelerate from 0-60mph in 4.5 seconds.
On the collaboration, Dua Lipa said: “I love to push boundaries with my music and my performances and this partnership is going to take things to an exciting new level. It’s a hi-tech project combining music and Jaguar technology, and I know my fans are going to love what we are creating together. All will be revealed on September 3 in Amsterdam.
“I’m so excited that my first car is going to be the I-PACE and to be trailblazing for the new electric generation.”