Where Cars Meet Culture
Mar 16, 2025
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Pirelli F1 Inspired Speaker

7 years ago
1 min read
TGR Staff
Pirelli has joined forces with IXOOST, an Italian firm from Modena that specializes in high-end car audio, to create a new sound experience inspired by motorsport. The result is an exclusive hi-fi system that includes a cutting-edge Bluetooth™ speaker within a replica Wind Tunnel Tire: made by Pirelli for Formula 1™ Teams to conduct aerodynamic testing.
The wind tunnel is a vital tool for Formula 1™ Teams to study every aspect of air flow, in their unending search for optimal performance – where the tires play a vital role as well.
And from the scale-model F1™ Wind Tunnel tire, PIRELLI P ZERO™ sound by IXOOST was born. This is a mini tire that sets new standards of design and technology, traveling its own road when it comes to music.

The acoustic system includes a powerful amplifier with a 100-watt digital signal processor and is equipped with a 100-millimeter midwoofer as well as a 25-millimeter silk tweeter.  The whole system is made entirely in Italy by IXOOST, featuring hand-crafted unique touches and attention to detail.
With the most advanced 4.0 Bluetooth™ APTX technology, PIRELLI P ZERO™ sound can connect wirelessly to smartphones and other compatible devices, enhancing the audio signal in wireless mode and ensuring the best possible playback.
PIRELLI P ZERO™ Sound is available in nine different colors that reflect those used to distinguish the different racing compounds. Thanks to its appealing shape and extremely compact dimensions (330 millimeters diameter and depth of 200 millimeters), this inspiring design piece will fit in anywhere, lending a unique and original touch to its surroundings.
The new speaker was previewed at the FORMULA 1 PIRELLI GRAND PRIX DE FRANCE 2018. PIRELLI P ZERO™ sound will be seen in the F1 Pirelli Hot Laps garage during other Grand Prixs this year.
The PIRELLI P ZERO™ Sound retails $2,800 USD and can be purchased online HERE.

Michael Satterfield

Michael Satterfield, founder of The Gentleman Racer, is a storyteller, adventurer, and automotive expert whose work blends cars, travel, and culture. As a member of The Explorers Club, he brings a spirit of discovery to his work, whether uncovering forgotten racing history or embarking on global expeditions. His site has become a go-to destination for car enthusiasts and style aficionados, known for its compelling storytelling and unique perspective. A Texan with a passion for classic cars and motorsports, Michael is also a hands-on restorer, currently working on a 1960s SCCA-spec Formula Super Vee and other project cars. As the head of the Satterfield Group, he consults on branding and marketing for top automotive and lifestyle brands, bringing his deep industry knowledge to every project.

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