Dodge is inviting its enthusiasts and National Hot Rod Association (NHRA) race fans to participate in the “Drag Strip Showdown,” a head-to-head competition in Dodge Challenger SRT Demon simulators where the top four drivers with the best race times win trips to the Dodge//SRT Bondurant Drag Racing School.
The contest winners will be paired with either Mopar Dodge Top Fuel driver Leah Pritchett or Mopar Dodge Charger Funny Car driver Matt Hagan and be coached for the final competition taking place at Bondurant in the 840-horsepower Dodge Challenger SRT Demon – the industry’s first and only purpose-built, street-legal production drag car and the most powerful muscle car ever.
“Always a popular draw at events, the Dodge Challenger SRT Demon simulators provide drivers with incredibly realistic, interactive drag racing experiences as they go head-to-head to see who has the fastest reaction time and quarter-mile time,” said Steve Beahm, Head of Passenger Car Brands – Dodge//SRT, Chrysler and FIAT, FCA - North America. “Honing these skills in the ‘Drag Strip Showdown’ will be excellent practice for working with Leah Pritchett and Matt Hagan before taking the wheel in an actual 840-horsepower Demon on the Bondurant drag racing track.”
The “Drag Strip Showdown” begins Thursday, July 19 at the 39th annual Dodge Mile-High NHRA Nationals Powered by Mopar near Denver. The showdown runs through November 11 at Dodge-sponsored NHRA races throughout the country, as well as the August 11 Motor Trend Group’s “Roadkill Nights Powered by Dodge” popular street drag racing and car festival in Pontiac, Michigan, and the October 30-November 2 Specialty Equipment Market Association (SEMA) trade show in Las Vegas.
A leaderboard at each event instantly displays competitors’ time and rank after their run. The Dodge Garage digital content hub will also showcase the leaderboard, displaying the top competitors and promoting the competition.
Enthusiasts have another opportunity to attend the Dodge//SRT Bondurant Drag Racing School by entering the “Drag Strip Showdown” sweepstakes component of the promotion at Dodge Garage when the promotion begins July 19. Two additional winners will be randomly selected to receive gift certificates to the school at a date of their choosing.
Racing fans can test their skills in the Dodge Challenger SRT Demon simulators and enter “Drag Strip Showdown” contest at these events:
A leaderboard at each event instantly displays competitors’ time and rank after their run. The Dodge Garage digital content hub will also showcase the leaderboard, displaying the top competitors and promoting the competition.
Enthusiasts have another opportunity to attend the Dodge//SRT Bondurant Drag Racing School by entering the “Drag Strip Showdown” sweepstakes component of the promotion at Dodge Garage when the promotion begins July 19. Two additional winners will be randomly selected to receive gift certificates to the school at a date of their choosing.
Racing fans can test their skills in the Dodge Challenger SRT Demon simulators and enter “Drag Strip Showdown” contest at these events:
| EVENT | LOCATION | DATES (all 2018) |
| Dodge Mile-High NHRA Nationals Powered by Mopar | Morrison, CO | July 19-22 |
| Roadkill Nights | Pontiac, MI | August 11 |
| NHRA Lucas Oil Nationals | Brainerd, MN | August 17-19 |
| NHRA U.S. Nationals | Indianapolis, IN | August 30-September 3 |
| NHRA Dodge Nationals | Mohnton, PA | September 13-16 |
| NHRA Midwest Nationals | Madison, IL | September 21-23 |
| NHRA Fall Nationals | Dallas, TX | October 5-7 |
| NHRA Carolina Nationals | Concord, NC | October 12-14 |
| NHRA Nationals - Las Vegas | Las Vegas, NV | October 26-28 |
| SEMA | Las Vegas, NV | October 30-November 2 |
| NHRA Finals | Pomona, CA | November 9-11 |
Dodge is the title sponsor of the NHRA Mello Yello Drag Racing Series national event at Bandimere Speedway. The Dodge Mile-High NHRA Nationals Powered by Mopar marks the 30th year that FCA US brands are race sponsors, one of the longest partnerships in all of motorsports.
The supercharged partnership of Dodge and Mopar in NHRA includes increased sponsorship of Leah Pritchett's Top Fuel dragster, continuing support as the primary sponsor of Matt Hagan's Dodge Charger R/T Funny Car and a new 4,800-square-foot exhibit that combines the brands' rigs to form one of the largest displays on the NHRA Manufacturers Midway.
Dodge fans can stay in touch with racing news and events at the Dodge Garage, a one-stop digital content hub and premier destination for drag racing and muscle car enthusiasts.
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