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Jan 12, 2025
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1989 Camel Trophy winners

7 years ago
1 min read

An exclusive appearance by 1989 Camel Trophy winners Bob and Joe Ives, together with the iconic Land Rover 110 that led them to victory in the Amazon 29 years ago, is confirmed for the Bicester Heritage,  Land Rover Legends event the 26th and 27th of May 2018.
Now an expedition leader all over the world, and consultant to films and television shows including the Harry Potter and Discworld franchises, Top GearThe Grand Tour and more, Bob Ives will appear alongside his brother Joe on the live stage and forum area to talk about their experiences and answer questions from the audience.


Their victory in the Camel Trophy in 1989 went down in history as the toughest ever, due to the severity of conditions during the 17-day epic at the height of the Amazon’s unforgiving rainy season. The first and only British victory in the so-called ‘Olympics of 4×4’ made headline news around the world and earned the Ives’ brothers a prestigious Segrave Trophy from the Royal Automobile Club, “for victory in the off-road marathon the Camel Trophy, with its 1,062-mile route through the Brazilian rainforest from Alta Floresta to Manaus”.
Land Rover Legends Content Director, Gary Pusey, said: “Bob and Joe Ives’ appearance at the show embodies what Land Rover Legends should be all about: people, their stories, and their vehicles. And what a story theirs is – legendary is an absolutely just description of Bob and Joe’s Camel Trophy victory and what they went on to thereafter as well. They are truly remarkable ambassadors for the lifestyle we are here to celebrate.”
Tickets for this exciting new event are available now. For more information please visit: www.landroverlegends.com.

Michael Satterfield

Michael Satterfield is the founder of The Gentleman Racer, a leading automotive lifestyle site blending cars, travel, and culture. Known for its compelling storytelling and unique perspective, the site has become a go-to destination for car enthusiasts and style aficionados.

A Texan with a passion for classic cars and motorsports, Michael is also a hands-on restorer, currently working on a 1960s SCCA-spec Formula Super Vee and other project cars. As the head of the Satterfield Group, he consults on branding and marketing for top automotive and lifestyle brands, bringing his deep industry knowledge to every project.

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