Where Cars Meet Culture
Jan 12, 2025
Subscribe Button

Performance Racing Industry Show

7 years ago
1 min read

by Michael Satterfield – 12/11/2017

I just got back from the Performance Racing Industry (PRI) show in Indianapolis, Indiana. This was my first time at the show, but it won’t be my last. Unlike SEMA which is consumer driven and become more of media focused show, PRI is all about the business of motorsports. From top engine builders and tuning companies to safety equipment and tire companies, all the big names in racing are at PRI. Walking the show you are likely to see big-name racers making appearances at their sponsor’s booths and legendary race cars from IMSA, Formula 1, Le Mans, Indy Car, Drag Racing, and almost any other form of racing you can think of. By far my favorite car of the show was the 917 from RCR in the Gulf Racing Fuel booth.

PRI is not open to the public, but check out the photos below and the short video I made from my trip to the show and at Indianapolis Motor Speedway.

Michael Satterfield

Michael Satterfield is the founder of The Gentleman Racer, a leading automotive lifestyle site blending cars, travel, and culture. Known for its compelling storytelling and unique perspective, the site has become a go-to destination for car enthusiasts and style aficionados.

A Texan with a passion for classic cars and motorsports, Michael is also a hands-on restorer, currently working on a 1960s SCCA-spec Formula Super Vee and other project cars. As the head of the Satterfield Group, he consults on branding and marketing for top automotive and lifestyle brands, bringing his deep industry knowledge to every project.

Leave a Reply

Your email address will not be published.

Don't Miss

Why Driving A Paid-Off Car Is The New Status Symbol In 2025

In 2025, the concept of automotive prestige is shifting; during the pandemic,
1966 Shelby GT350 Zagato

The 1966 Zagato Shelby GT350

In 1966, Shelby American sent a green Ford Mustang GT350 to the Italian stylist Zagato in