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May 09, 2025
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Performance Racing Industry Show

7 years ago
1 min read

by Michael Satterfield – 12/11/2017

I just got back from the Performance Racing Industry (PRI) show in Indianapolis, Indiana. This was my first time at the show, but it won’t be my last. Unlike SEMA which is consumer driven and become more of media focused show, PRI is all about the business of motorsports. From top engine builders and tuning companies to safety equipment and tire companies, all the big names in racing are at PRI. Walking the show you are likely to see big-name racers making appearances at their sponsor’s booths and legendary race cars from IMSA, Formula 1, Le Mans, Indy Car, Drag Racing, and almost any other form of racing you can think of. By far my favorite car of the show was the 917 from RCR in the Gulf Racing Fuel booth.

PRI is not open to the public, but check out the photos below and the short video I made from my trip to the show and at Indianapolis Motor Speedway.

Michael Satterfield

Michael Satterfield, founder of The Gentleman Racer, is a storyteller, adventurer, and automotive expert whose work blends cars, travel, and culture. As a member of The Explorers Club, he brings a spirit of discovery to his work, whether uncovering forgotten racing history or embarking on global expeditions. His site has become a go-to destination for car enthusiasts and style aficionados, known for its compelling storytelling and unique perspective. A Texan with a passion for classic cars and motorsports, Michael is also a hands-on restorer, currently working on a 1960s SCCA-spec Formula Super Vee and other project cars. As the head of the Satterfield Group, he consults on branding and marketing for top automotive and lifestyle brands, bringing his deep industry knowledge to every project.

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