Polestar, Volvo Car Group’s performance brand, has today revealed its future as a new standalone electric performance brand. Polestar confirmed plans for its first three models, a new purpose-built production facility in China and a customer-focused route to market that will set a new industry benchmark for performance vehicles.
Polestar also unveiled the 600hp Polestar 1, the company’s first car, which is set to roll off the production line in mid-2019. Polestar’s technology and product offering benefit from synergies and economies of scale enabled by the Volvo Car Group, helping Polestar to accelerate design, development and production processes at a fraction of the time it takes other new entrants.
The Polestar 1 will form a halo for the future Polestar brand. The Polestar 1 is a two-door, 2+2 seat Grand Tourer Coupé with an ‘Electric Performance Hybrid’ drivetrain. An electric car supported by an internal combustion engine, it has a range of 150kms on pure electric power alone - the longest full electric range of any hybrid car on the market. Its output of 600hp and 1000Nm of torque places the car firmly in the performance car segment.
The Polestar 1 is based on Volvo’s Scalable Platform Architecture (SPA) but approximately 50% is new and bespoke, created by Polestar’s engineers. To reinforce its dynamic driving characteristics, Polestar 1 benefits from a host of new technologies, all aimed at making it a true driver’s car. Polestar 1 is the world’s first car to be fitted with the all-new class-leading Öhlins Continuously Controlled Electronic Suspension (CESi) advanced chassis technology. A carbon fiber body reduces bodyweight and improves torsional stiffness by 45%, as well as lowering the cars’ center of gravity. Additionally, Polestar 1 uses a double electric rear axle which enables torque vectoring. This supports the driver with precise acceleration on each wheel to keep the maximum road grip and maintain speed while cornering.
The Polestar 1 will be built in the state-of-the-art, purpose-built Polestar Production Centre in Chengdu, China. Currently, under construction, it is due for completion in mid-2018.
Polestar will also move away from today’s traditional ownership model. Cars will be ordered 100% online and offered on a two or three-year subscription basis. The zero-deposit, all-inclusive subscription will also add features such as pick-up and delivery servicing and the ability to rent alternative vehicles within the Volvo and Polestar range, all incorporated into one monthly payment.
The flat rate subscription means that having a Polestar car becomes a hassle-free experience for the customer. This is facilitated by Phone-As-Key technology. It allows the owner to share a virtual key with a third party and also enables access to a host of other on-demand features. This concierge service ensures that the customer only needs to focus on the enjoyment of driving.
The ordering and configuration of Polestar cars will be conducted online via a Polestar app or online portal. However, Polestar also recognizes that customers still want to physically engage with the brand so Polestar will open a network of Polestar Spaces around the world. This is where future Polestar customers can interact with products and the brand. Polestar Spaces will be standalone facilities and not within existing Volvo retailer showrooms.
The order books for the new Polestar 1 open on 17 October 2017, with Polestar able to take expressions of interest from prospective customers immediately.
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