Michael SatterfieldToday, Casio G-SHOCK announces a new partnership with Chinese fashion brand SANKUANZ on a limited-edition men’s GA700 watch. The GA700SKZ-7A, which is referred to as “Tundra,” features a bold polar camouflage color scheme in white, green, and pink across the bezel and band, with the SANKUANZ logo engraved on the back of the case. The polar design and logo are also replicated on the outer watch packaging, with the timepiece itself housed in a green tin.
The model, which was first revealed at Paris Fashion Week in June 2017, features a unique combination of colors inspired by the snowy mountains and tundra found in the northernmost parts of the world. Initially conceived by SANKUANZ lead designer Shangguan Zhe, the color scheme is representative of the designs featured in the brand’s latest collection.
To celebrate the launch of the collaborative release, a conceptual video was created to showcase the inspiration behind the design. The video, filmed by Bright Black, was shot atop a snowy mountain and centers on G-SHOCK’s core ethos of toughness. To watch the video, view here.
G-SHOCK X SANKUANZ
Key features of the GA700SKZ-7A include a super illuminator LED light, 3D bold hands, an oversized front button, and a five-year battery life. In addition, the watch comes equipped with standard G-SHOCK technology of 200M water resistance and shock resistance, as well as world time (in 31 time zones, 48 cities + UTC), four daily alarms and one snooze, 1/100th second stopwatch, 1/10th countdown timer, 12/24 hour formats, and a hand retract function – all in a 53.4mm case.
The GA700SKZ-7A will retail for $160 beginning in mid-September 2017 and will be available for purchase at G-SHOCK retailers, including select Macy’s and Zumiez, gshock.com, and the G-SHOCK Soho Store.
