Where Cars Meet Culture
Apr 21, 2025
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Saleen Appoints Amy Boylan President & COO

8 years ago
1 min read

Steve Saleen, CEO of Saleen® Automotive, Inc. (OTCQB:SLNN) has named
Amy Boylan as President/COO. Saleen® is an American manufacturer of high-performance specialty sports cars
based in Corona, California.
“We are very excited to have Amy Boylan as the President/COO of Saleen® Automotive
Inc.,” said CEO Steve Saleen. “Her unique experience in the automotive world will help
grow the Saleen Brand and bring more focus to the Mustang business.”

Boylan’s responsibilities will include overseeing the day-to-day running of the company
including operations, sales, marketing, licensing, sponsorships, and partnerships.
She will be based at Saleen’s Southern California state-of-the-art headquarters. Her
unparalleled competence in the automotive world will help grow the Mustang business
and bring focus to the Saleen® brand.

Boylan is an automotive enthusiast with expertise
in building brands, licensing, strategic planning, and partnerships with tenure at Mattel,
Shelby American, and West Coast Customs.
“I am excited to join Steve Saleen and the team. Steve has a 33-year history of building amazing vehicles and I am
eager to help bring it to the next level,” said Boylan. “Steve Saleen has built a complete OEM facility that includes
design, development, and engineering; I am looking forward to being part of the history of Saleen®Automotive.”
Boylan, an expert at streamlining and optimizing corporate operations joins Saleen® following a successful tenures
as President/COO of West Coast Customs, and Shelby Automobiles where she grew the companies’ reach through
key partnerships, licensing, parts, mainstreaming production, and restructuring the brands.

Boylan’s background also includes a long stint at Mattel, where she built its Barbie software division into a $140
million enterprise, re-organized the company’s Hot Wheels and Entertainment division, and increased sales in its
Hot Wheels adult Collector division. Boylan built and implemented the Hot Wheels Online Collector Clubs, now
a multi-million dollar collector business.
Boylan was also responsible for developing synergistic marketing programs, and expanding partnerships with
GM, Ford, Chrysler, Formula One, NASCAR and NHRA and building a multi-year partnership with eBay,
and automotive legends John Force, Tom “The Mongoose” McEwen, George Barris, and Don “The Snake”
Prudhomme.

Additional information at www.saleen.com

Michael Satterfield

Michael Satterfield, founder of The Gentleman Racer, is a storyteller, adventurer, and automotive expert whose work blends cars, travel, and culture. As a member of The Explorers Club, he brings a spirit of discovery to his work, whether uncovering forgotten racing history or embarking on global expeditions. His site has become a go-to destination for car enthusiasts and style aficionados, known for its compelling storytelling and unique perspective. A Texan with a passion for classic cars and motorsports, Michael is also a hands-on restorer, currently working on a 1960s SCCA-spec Formula Super Vee and other project cars. As the head of the Satterfield Group, he consults on branding and marketing for top automotive and lifestyle brands, bringing his deep industry knowledge to every project.

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