Where Cars Meet Culture
Jan 12, 2025
Subscribe Button

Inside the Nismo Omori Factory

9 years ago
1 min read

by Michael Satterfield

Nismo’s Ōmori Factory is in Tsurumi, Yokohama, Nissan’s birthplace. The car company was established in Yokohama in 1933. In 1968 the company moved its headquarters to Ginza, an upscale shopping district in central Tokyo. In 2007 Nissan broke ground on a new HQ back in Yokohama and Nismo needed to find a new home too in Tsurumi. Today it serves as home to Nismo and the Nismo Factory store, where you can walk in and purchase parts and accessories from the Nismo catalog.
It also has a state of the art shop where customers can have their cars maintained, tuned, and tested.

Walking in you immediately see an R390 GT1 Le Mans, not a shell, or a mockup, one of the actual cars that raced in Le Mans. As you walk around the display cars and racing memorabilia you start to notice things like camshafts for door handles and automotive parts incorporated into the design of the space. Of course everything is red, black, and silver, Nismo’s signature colors. If you love Nissan and are in Japan the Nismo factory is worth a visit.

Michael Satterfield

Michael Satterfield is the founder of The Gentleman Racer, a leading automotive lifestyle site blending cars, travel, and culture. Known for its compelling storytelling and unique perspective, the site has become a go-to destination for car enthusiasts and style aficionados.

A Texan with a passion for classic cars and motorsports, Michael is also a hands-on restorer, currently working on a 1960s SCCA-spec Formula Super Vee and other project cars. As the head of the Satterfield Group, he consults on branding and marketing for top automotive and lifestyle brands, bringing his deep industry knowledge to every project.

Leave a Reply

Your email address will not be published.

Don't Miss

Opinion: Nissan’s Roadmap To Revival

While they may dutifully report on Nissan’s latest layoffs or the CEO’s

The Dawn Of A New Era In Classic Car Restoration And Customization

A new era of classic car restoration is taking shape in the