Where Cars Meet Culture
Mar 16, 2025
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Get the new 911 on your iPad

9 years ago
1 min read

Porsche prides itself on being innovative, so when they decided to launch an ad campaign for the new 911 a regular print ad would not do. In that spirit of innovation they created the world’s first interactive video, hologram, advertisement in the April 2016 issue of Fast Company Magazine.

Check out this amazing video below showing how they created this unique advertisement.

Michael Satterfield

Michael Satterfield, founder of The Gentleman Racer, is a storyteller, adventurer, and automotive expert whose work blends cars, travel, and culture. As a member of The Explorers Club, he brings a spirit of discovery to his work, whether uncovering forgotten racing history or embarking on global expeditions. His site has become a go-to destination for car enthusiasts and style aficionados, known for its compelling storytelling and unique perspective. A Texan with a passion for classic cars and motorsports, Michael is also a hands-on restorer, currently working on a 1960s SCCA-spec Formula Super Vee and other project cars. As the head of the Satterfield Group, he consults on branding and marketing for top automotive and lifestyle brands, bringing his deep industry knowledge to every project.

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